Life Is Beautiful Essay - 1623 Words

â€Å"This is my story. This is the sacrifice my father made. This was his gift to me.† The prescribed text â€Å"Life Is Beautiful† by Roberto Benigni (1998) explores how obstacles and challenges are integral to aspects of inner journeys. Similar features are revealed in the two related texts. The news article â€Å"A Young Refugees Plea for a Better Future† Nooria Wazefadost (2004) SMH and the poem â€Å"The Road Not Taken†, by Robert Frost (1916). However, all texts highlight the central concept that though the people may embark on the same journey, they will endure different experiences and outcomes. The prescribed text â€Å"life is beautiful† is a film that looks at the discrimination that the Jewish faced in the duration of the holocaust in Germany. The†¦show more content†¦In the film he changes reality into a game â€Å"The game starts now. You have to score one thousand points. If you do that, you take home a tank with a big gun. Each day we will announce the scores from that loudspeaker. The one who has the fewest points will have to wear a sign that says Jackass on his back. â€Å"There are three ways to lose points. One, turning into a big cry-baby. Two, telling us you want to see your mummy. Three, saying youre hungry and want something to eat†. This quote illustrates Guido’s role of imagination when he translates to the others in the labour camp that it is a competition and the winner earns a tank to turn reality into a game for his son. The resilience of the human spirit is another factor that the composer is attempting to emphasise and he also represents this through the protagonist Guido. This aspect of journeys s highlighted through the technique of lighting and shadowing when Doctor Lessing (The German Doctor) is under the light which demonstrates that his life is easy and he doesn’t face many challenging obstacles. Nevertheless, Guido is placed in the dark which portrays that his life would be difficult and full of challenging obstacles. This also conveys the juxtaposition of two parallel journeys co-existing in the same place, same time but have two wholeShow MoreRelatedLife Is Beautiful Essay713 Words   |  3 PagesIn the movie Life Is Beautiful, a Jewish man and his family are put into a concentration camp during the Holocaust. The movie gives an inside look at the horrors the Jews were faced with during the Holocaust. Life Is Beautiful should be incorporated into a unit on the Holocaust in school s because it shows everything the Jews were faced with, it handles expressing the horrors of the Holocaust without being too graphic, and it would help students get a more personal feeling of what happened toRead MoreFilm Analysis of Life Is Beautiful Essay838 Words   |  4 PagesFilm Analysis of Life Is Beautiful â€Å"La vita e Bella† is an Italian film; Roberto Benigni starred as the main character, Guido Orefice, and also directed it. The film was contentious because of the way Benigni presented its content of the Holocaust with an unlikely comic slant. Some people thought that it showed a misrepresentation of the concentration camp, whilst other thought it showed the triumph. However, in March 1999 it was nominated for seven academy awardsRead MorePsychological Study of Life is Beautiful Essay952 Words   |  4 Pagesmany different theories that explain human thought processes. In this paper I am using a film called â€Å"Life is Beautiful† to illustrate five of them. These theories are attachment, assimilation, accommodation, moral development, and the authoritative parent. I will explain why these are important and show you examples of each from the film. One point of social development that impacts our adult life is love. To get to the point of love we get to know a person, flirt with them, and finally commit toRead MoreNight/Life Is Beautiful C/C Essays891 Words   |  4 PagesNight and Life Is Beautiful Compare and Contrast Essay Night by Elie Wiesel and Life Is Beautiful directed by Roberto Benigni are both detailed stories of the Holocaust experienced by a father and a son. However, both feature different tones during the stories. Night uses a depressing and dark tone, while Life Is Beautiful incorporates an optimistic and joyful tone. Weisel recalls the many horrific acts witnessed and how he tried to always be with his father. Whereas in Life Is Beautiful Guido (theRead MoreRoberto Benigni’s Life is Beautiful Essay712 Words   |  3 PagesThe Film Life is Beautiful In the movie Life Is Beautiful, a Jewish man and his family are put into a concentration camp during the Holocaust. The movie gives an inside look at the horrors the Jews were faced with during the Holocaust. ?Life Is Beautiful? should be incorporated into a unit on the Holocaust in schools because it shows everything the Jews were faced with, it handles expressing the horrors of the Holocaust without being too graphic, and it would help students get a more personalRead MoreNight V. Life Is Beautiful Essay818 Words   |  4 PagesNight vs. Life is Beautiful When people look at two extremely different stories such as Night and Life is Beautiful, they would not expect there to be many similarities. However, these two devastating tales are more alike than suspected. Both Night and Life is Beautiful may be two accounts of the holocaust, but that does not mean that they bring the same thing to the table. They both may include a somewhat similar father-son relationship, yet they still aren’t that same. Night, a tragic memoirRead MoreInner Journey and Beniginis Life is Beautiful Essay example564 Words   |  3 PagesInner Journey and Beniginis Life is Beautiful All of life is a journey. All Journeys have a beginning and an end. All the outcomes that are associated with journey are the results of the choices that we make in out daily lives, good or bad that have to be lives with. In the Macquarie dictionary journey is defined as: - The exploration into one’s self. It offers growthRead More Film Essays - Comparison of the Movie, Life is Beautiful and the Bible584 Words   |  3 PagesA Comparison of the Film, Life is Beautiful and the Bible Many elements of the film Life is Beautiful can compare to the Bible. For example, Guido, the main character, acts as a Christ figure in that he saves his son, Joshua from the evils of the Holocaust. Another example that compares with the Bible is the tank that is promised to Joshua. Finally, Guido’s death eventually saves Joshua from his own death. Such examples in the movie are comparable to examples in the Bible. Read MoreEssay on The Most Beautiful Time of Life in Alice Darks The Gloaming527 Words   |  3 Pageswords symbolize his life and what is happening to him. The gloaming is the time of day right before the day ends, when the sky is beautiful and purple. This is a used as a metaphor of his life. â€Å"Perhaps gloomy was more appropriate for the mood in which that these two had found their selves.† Laird is at the end of his young life, he is going to die soon and he knows it, which is why he spends his last days with his mother talking about anything and everything. They talk about life, love, and theirRead MoreInterstellar By Rebecca Mcclanahan1664 Words   |  7 PagesRebecca McClanahan’s essay, â€Å"Interstellar,† is a memoir explaining what it is like, â€Å"To be the sister of a sad and beautiful woman,† (354). This line is one of the many uses of repetition the narrator utilizes to speak on the relationships her sister and her endure, while al so explaining their relationship with each other. These relationships are magnified by the narrator’s use of literary elements such as metaphors, allusion, repetition, second person voice and her diction. These elements help develop

The Islamic Revolution And The Iranian Revolution Essay

During the Islamic Revolution in the Iranian country, education was essential to the people. Shah wanted the Western education because he believed that it was best for the Iranian people. Most of the women’s were involved in the demonstration of wearing the veil has some western education. The Islamic revolution wanted things to go back to the original Islamic culture. Based on the Complete Persepolis, in 1979, a revolution took place and later called â€Å"The Islamic Revolution†. This is the period they were forcing people to do what they don’t want to do. The women were also forced to wear the veil including the school girls. Being Educated will help to change a country, especially in undeveloped countries. When people are getting a quality education it will make life easier for them. Being educated is the most achievement anyone can make in their life time. The more education you have, the more knowledge you gain to solve a problem in any situation you have e ncountered. In Marjane’s life education makes her to have confidence and satisfaction in everything she has done. Getting a good education should be encourage by the people, in our societies. Although, Education has been brought success and the independent in Maryjane’s life. Being educated enables her to find the condemnation of the Iranian government, and to voice out her mind. When Marjane got married to the Reza, she could not withstand the marriage because of the criticism of the women’s right and freedom in Iran.Show MoreRelatedIslamic Revolution And The Iranian Revolution1433 Words   |  6 PagesIslamic Revolution Islamic Revolution, better known as the Iranian Revolution of 1979 holds immense importance in the history of Iran. It was a revolution that shook the world and lead to rearrangements of the global alliances. The Iranian Revolution saw the overthrow of the Pahlavi dynasty governed under the Mohammad Reza Shah Pahlavi, who was supported by the United States of America – showing his inclination towards modernization and secularizing the country. The revolution was led by AyatollahRead MoreThe Iranian Revolution And The Islamic Revolution Essay1330 Words   |  6 PagesDuring the Islamic Revolution in the Iran, education was essential to the people. Sha wanted the Western education because he believed that it was best for Iranian people. Most of the women were involved in the demonstration of wearing the veil has some western education. The Islamic revolution wanted things to go back on the Islamic culture. Based on the complete Persepolis, in 1979, a revolution took place, and later called â€Å"The Islamic Revolution†. This is the period they were forcing people toRead MoreThe Iranian Revolution And The Islamic Revolution1755 Words   |  8 PagesThe Iranian Revolution The Iranian revolution or the 1979 Islamic Revolution refers to an uprising that occurred in Iran between 1978 and 1979 that led to overthrow of Pahlavi Dynasty leading to the establishment of the Islamic Republic. The revolution which began as a democracy movement, ended with establishment of the first Islamic republic in the world and although it may have turned the Iranian state upside down, it become one of the defining 20th Century event. Many believe that the revolutionRead MoreThe Iranian Islamic Revolution832 Words   |  4 PagesThe Iranian Islamic Revolution was a political and religious upheaval of the Pahlavi monarchy, having been installed in 1941, to a theocracy built upon the Guardianship of the Islamic Jurists; velayate faqih. The dissolution of the monarchy was replaced by an Islamic Republic, guided by an eighty year old religious scholar who had returned from exile after fourteen years. The revolution itself was deemed â€Å"impossible until it was inevitableâ₠¬  (Source 52). The reasoning comes from the lack of routineRead MoreIranian Education During The Islamic Revolution Essay1379 Words   |  6 Pages Iranian Education during the Islamic Revolution During the Islamic Revolution in the Iranian country, education was essential to the people. Shah wanted the Western education because he believed that it was best for the Iranian people. Most of the women were involved in the demonstration of wearing the veil has some western education. The Islamic revolution wanted things to go back to the original Islamic culture. Based on the CompleteRead MoreThe Iranian Islamic Revolution Ended And The Us1140 Words   |  5 PagesOn April 1, 1979 the Iranian Islamic Revolution ended and the US, under the administration of President Jimmy Carter, begin to reach out to the new effective government in as effort to establish a new relationship with Iran and as an offer of good will President Carter continued to provide military support in the hopes that Khomeini and Islamic Iran would reduce their feeling against America. The gestures did not stop Khomeini from appointing an anti-western Islamic theocracy or reducing the impactRead MoreThe Iranian Revolution and Islamic Movements in the Twentieth Century2793 Words   |  12 PagesThe Iranian Revolution and Islamic Movements in the Twentieth Century (#1) The Iranian revolution of 1979 left profound significance for Iran, in that the revolution transformed the country’s political, social, economic, and legal structures. It resulted in the abolishment of the shah ruling and the establishment of a republic. In the revolution, not only secular laws were substituted with Islamic codes of law but political and military leaders in the shah government were expelled and a newRead MoreTaking a Look at the Iranian Revolution892 Words   |  4 PagesRevolution means to bring a change in something. In politics, it basically means to over throw a government with another government system. There are many revolutions took place in history and the Iranian revolution was one of them. Iranian revolution brought a big change in the Iranian society by over throwing the Shah’s government and establishing a new system called Islamic republic. Iranian revolution has also a lot of impact on Islamic countries. The Iranian revolution was t he one of the mostRead MoreRebellious Silence, a Photography, by Shirin Neshat Essay1255 Words   |  6 Pagesphotograph by Shirin Neshat represented the Iranian women and the revolutionary ideas behind this character that showed a fundamental role in every aspect of the Iranian political contemporary history. In the present, Iranian women must follow to strictures of dress and regulation including the hijab and full body covering as well as many other regulations forced on them by the Islamic Sharia’a law. However, this was not always the case. Before the Iranian revolution, the Shah began modernizing the stateRead MoreThe Islamic Republic Of Iran1267 Words   |  6 Pagescalled the White Revolution. The reforms were intended to modernize Iran. Instead, they led to an increase in the Shah’s power and a greater wealth gap. In response to the Shah’s corruption, riots broke out in the fall of 1978. The Shah went into exile in January of 1979. In April of 1979, a referendum created the Islamic Republic of Iran. Ayatollah Khomeini, the figurehead of the Revolution, became the Supreme Leader. The new government was based on Islamic law and turned many Iranians into outsiders

Simon Armitage †Comparison of Two Poems Free Essays

Simon Armitage’s poetry is basically all about regular objects and people which have been twisted to make the objects and people seem peculiar and strange. His poetry makes many people think about the poem and why it is like this. I have been studying his poetry in depth to see what is behind the poems, all together I have analysed five poems; the poem without a title which is sometimes called ‘I am very bothered’; this is about an incident involving a young boy at school in a science lab, ‘Poem’ is about the good and the bad events that a man has done to his family, ‘It ain’t what you do it what it does to you’ is about what a person has and has not done, ‘Cataract operation’ is what a person sees after they have had a cataract operation and ‘About his person’ is about personal belongings found on a deceased man and how they represent his life. We will write a custom essay sample on Simon Armitage – Comparison of Two Poems or any similar topic only for you Order Now Many of his poems relate to each other; ‘Poem’ and ‘I am very bothered’ are both in sonnet form suggesting they relate to love in one way or another. In ‘I am very bothered’ love is expressed through a thirteen year old boy in a science lab asking him to marry him in an extraordinary way, the incident is very ambiguous and many images are painted in the readers head with images about love but in an odd way, he uses words such as â€Å"rings† and â€Å"eternity†, these give the idea of love but Armitage uses these words to describe a boy asking someone to marry him by burning their fingers. This is very odd but Armitage has twisted the sonnet form and the love words in to make the poem a very extraordinary poem. The sonnet form is also used in ‘Poem’, it is very surprising that the sonnet form is used in this poem as the reader at the end of the poem is left with hatred due to what the character in the poem has done. ‘I am very bothered’ and ‘Poem’ are both about treating someone badly but ‘I am very bothered’ is in first person and is only about one extraordinary incident the character did when he was thirteen but ‘Poem’ is in third person and is about a lifetime of what an ordinary character did right and wrong. In this poem love is expressed through the characters family; the reader can tell the character in the poem loved his family as he â€Å"praised his wife for every meal she made† and â€Å"always tucked his daughter up at night, the man seems like an ordinary family man but at the end of each stanza from the sonnet it informs the reader of what he has done wrong in his life; he â€Å"punched her in the face†, this makes the reader shocked and surprised of what the character has done in the poem. This makes the poem seem strange and peculiar. The comparison between the things the character did wrong and right is big but strange; although the character does a lot more good things than bad he is remembered for all the bad things he has done by the reader, this might be because the bad events are at the end of each stanza and the bad events are very shocking and hurtful towards his family. The poet wants the reader to think that the man is very normal, he reflects the man through the poem; the title is very ordinary and boring just like the man, the use of the word ‘and’ makes the poem seem ordinary, the use of words with only one syllable makes the poem seem ordinary and the rhythm of the poem is also very plain and boring. Armitage uses iambic pentameter, he uses this in many of his poems like ‘It ain’t what you do it what it does to you’ and ‘Poem’. Iambic pentameter is used in many sonnets; its meaning is ten beats per line. ‘It ain’t what you do it what it does to you’ is a poem about what a man has and hasn’t done. To describe these two things he has used two different types of language; colloquial and formal. Armitage has used colloquial language before in ‘I am very bothered’, in that instance he uses it to describe what a character has done when he was thirteen, a thirteen year old would probably use colloquial language. But in ‘It ain’t what you do it what it does to you’ he uses colloquial language to describe what the character has not done; â€Å"bummed† and â€Å"wobbly†, this explains to the reader that it is nothing special that he has done. Armitage even uses this language in the title â€Å"Ain’t†. Using formal language to describe what the character has done it gives some feel and thought into the poem â€Å"inertia†, â€Å"toyed† and â€Å"padded†. It also gives the reader a sense of wonder and awe. The structure of the poem is very plain and simple, just like you would see on a normal poem you would read; it uses four quatrains. Armitage normally uses the structure of the poem to give his poems some feel and compassion, for example using sonnets in â€Å"I am very bothered† and â€Å"Poem† but for â€Å"It ain’t what you do it what it does to you† he uses a straight forward structure, it might be because he wants the reader to think the poem is very ordinary and what the character has done is very ordinary too. Throughout the final stanza of the poem there is some enjambment â€Å"tiny cascading sensation/somewhere inside us† as the lines flow from one to another, mirroring the effect of the fluid feeling â€Å"cascading sensation† he is trying to describe. There is also some enjambment in the middle of the poem describing something the character has done, â€Å"skimmed flat stones across black moss†, the enjambment gave the affect of the stones leaping like they do on black moss. The alliteration of the ‘s’ does this also by using the ‘s’ every two syllables. Alliteration is also used in ‘I am very bothered’ in this circumstance Armitage uses alliteration to describe a burning sensation by using a ‘b’ sound â€Å"Bunsen burner/branded/burning†. Some of the last stanzas in Armitage poems refer back to the title; in ‘It ain’t what you do it what it does to you’ the last line of the poem is â€Å"That feeling I mean†, not only is at a line which makes the reader refer back to the title it is also a type of question. It is asking the reader if they know what the character is talking about. Armitage also does this in ‘Poem’; â€Å"Sometimes he did this, sometimes he did that. † Armitage characteristically refuses to judge the man leaving the reader with a question. The last line refers back to the title in a poem called ‘Cataract operation’, the last line is â€Å"I drop the blind but not before a company of half dozen hens struts through the gate, looks around the courtyard for a contact lens†, in this short passage there is two references becoming back to the cataract; one where the character drops the blind and where the hens look around the courtyard for a contact lens, in this instance an image is painted in the readers head of hens pecking around a garden just like a blind person would be doing when trying to find something. Cataract operation’ is about a washing line becoming a â€Å"pantomime†; this is very economical as in just one word it illustrates how lively, colourful and entertaining the washing line is. Armitage uses a lot of metaphors to show how lively the washing line is, the metaphors give the reader a clear but strange image of what the washing line is doing; â€Å"the cancan of a rara ski rt, the monkey business of a shirt. † In this passage alone there are two metaphors inside it; the skirt isn’t really doing the cancan but it seems and looks like it is and the shirt is not really doing monkey business it just looks as if it is. By using metaphors it paints images inside the reader’s head of what the washing line looks like, it looks alive! This is the only poem where metaphors make the ordinary extraordinary; it takes a very imaginative mind to think of metaphors. As well as the passage containing metaphors it also contains personification; the cancan is usually done by people. Personification is very rarely used in the poems Armitage writes, the poems I have read that are written by Armitage are all about people anyway so personification is not needed. There is also rhyme in ‘Cataract operation’; â€Å"hens† and â€Å"lens†, â€Å"skirt† and â€Å"shirt†. But the rhymes in the poem are disguised as they are not where you would expect them to be, Armitage may be using this to represent the poem; the poem being strange and unthinkable. The simile at the start of ‘Cataract operation’ is a visual representation of the sun rising and being born for the next day â€Å"The sun comes like a head through last night’s turtleneck. â€Å", this is the only simile of the poem, another simile is seen in â€Å"About his person†, this simile symbolises death â€Å"a rolled-up note of explanation planted there like a spray carnation†. These two similes are to do with two very different things even though ‘Cataract operation’ and ‘About his person’ are very similar poems; they both have rhyming couplets inside them and are both 20 lines wrong, but they are also very different; ‘About his person’ is all about death, violence and finality but ‘Cataract operation’ is about liveliness, entertainment and magic. The two similes represent this. ‘About his person’ is about personal belongings found on a deceased man and how they represent his life. The language used in the poem is very plain and ordinary, maybe representing the character in the poem. The poem is basically a list of what has been found, very simple and straight forward unlike ‘Cataract operation’ where it is very hard to understand what is happening. In ‘Poem’ a list is also used with the repetition of the word â€Å"and†, it makes the poem seem ordinary just like ‘About his person’. End stopping words are used in the poem; â€Å"Stopped† represents the finality of the man but is used in the poem to describe an analogue watch that was found on the man. â€Å"That was everything† is also and end stopping phrase at the end of the poem, this cuts off the poem dead just like the character was. The items found on the man give the reader series of pictures or images that are factual snapshots. The choice of words in this list shows how a poet can play with multiple meanings to great effect. The title itself can be read in two ways, as can the final line. Many of the words have very violent overtones of finality – ‘expiry’, ‘beheaded’ – and all of these meanings are consciously worked on by the poet. These words describe objects that are found on the man, this is a bit ironic as the man that the objects are found on is dead. All the poems I have analysed that are written by Armitage all link together in one way or another. At first impressions Armitage makes his poems look extraordinary but when looked in depth the poem is actually ordinary but in a twisted way, e. g. in ‘Poem’ the reader thinks that the character is a very nasty man by doing very horrible things to his family. Armitage does this by putting the nasty events the character does at the end of each line, the reader then remembers the character by what he has done wrong. But when the poem is looked into, the amount of good things the man did nicely actually overrules the things he did nastily. The character now looks like an ordinary man but as the nasty events are out of the blue it makes the reader think that the character is very malevolent. Armitage uses metaphors, similes, personification and imagery to make the poems he writes extraordinary. Imagery is the key thing in poetry, if the reader can not imagine the poem coming to life then the poem is useless, Armitage uses imagery to paint images inside reader’s head that makes the poem seem strange and odd. Armitage’s poetry makes the reader think twice of what is put in the poems. Colloquial and formal language is also used to describe what a character has done in a poem, if Armitage wants the reader to think that something is boring he uses colloquial language and if he wants the reader to think that something is amazing and exciting then he uses formal language. Armitage makes the reader think what he wants them to think and from this he controls the readers mind to think of something that is very extraordinary. How to cite Simon Armitage – Comparison of Two Poems, Papers Simon Armitage – Comparison of Two Poems Free Essays Simon Armitage writes about a range of different topics. In the two poems I have chosen, he focuses on people and personal experience. I will briefly describe both poems and show how each poem reveals something about Human nature. We will write a custom essay sample on Simon Armitage – Comparison of Two Poems or any similar topic only for you Order Now I will begin with the poem â€Å"About his person†. This poem lists all the items a dead man had upon him when he was discovered. In many ways, these objects represent the mans life. It reads like a police report. Although the poem cannot tell us anything about the mans thoughts, it tells us a lot about the mans life. The poem is deceptively simple. There is a pun in the title. â€Å"About his person† is a formal way of saying â€Å"he had on him† but it also emphasises that the poem is about a dead person. This is an example of how Armitage uses ambiguous language. Also, his technique of colloquial language makes his poems more meaningful. Both poems are about ordinary people. Another example of ambiguous language is: â€Å"A give-away photograph stashed in his wallet, A keepsake banked in the heart of a locket†. We ask ourselves, is the photograph â€Å"stashed in his wallet† the equivalent of a keepsake in a locket, or were they two separate items. The photographs makes us think that he may have had loved ones. After all it is human nature to love someone. Armitage uses a simile in line twelve. Up until line twelve the diction is factual and plain. In line 12, he compares the note of explanation to a spray carnation. Carnations being funeral flowers, are associated with death or a funeral and reminds us that that somehow the man died. The use of language points towards how humans experience depression and even suicide. In this poem, each item is described precisely. Armitage begins the list with a normal à ¯Ã‚ ¿Ã‚ ½5.50 in the mans pocket, â€Å"exactly†. He mentions â€Å"a library card on its date of expiry†. The card is invalid. Just like the mans life it means nothing, its worthless. The poem also mentions a â€Å"mortise lock† also known as a death lock, â€Å"an analogue watch, self-winding, stopped†. These items are listed in terms of death. Could this list of deathlike items be a reason for a human to commit suicide? We are intrigued by the final line, â€Å"A final demand†, what does this mean? The postcard is also a mystery but it indicates family or loved ones. â€Å"A ring of white unweathered skin†, â€Å"No gold No silver†. Obviously, the man used to wear a ring but he no longer does. Was he divorced? Or maybe his wife died. We can link those last few lines to line six about the first of April (i.e. April fools day.) This indicates that someone was fooled. Perhaps, he was fooled by his wife. The last line, â€Å"That was everything†, finalises the poem. His whole life shown by the list, everything. The poem is structured in rhyming couplets. It is short and precise and consists of 10 â€Å"two line stanza’s†. The poem has a simple form. The poet uses imagery e.g. The photo in his wallet leads us to imagine that he had loved ones. The â€Å"carnations† make us imagine a memorial service. We are born and than we die, it is nature. â€Å"No gold or silver† but a mark where a ring had once been indicates a failed relationship. He was being selfish if, he had committed suicide but we are still sympathetic. The poem gives a pessimistic outlook on life. The poem is sad, mourning and depressing. There isn’t much feeling but there is a lot of meaning. The tone is deadpan. There is a slow rhythm to indicate death and sorrow. The rhyming within couplets gives an air of finality and completeness. The poem â€Å"I am very bothered† is written differently. It is like a direct confession. The colloquial language used is very appropriate. There is not much rhyme in this poem. It is quite simple just as a thirteen-year-old boy would write; he uses words such as â€Å"butterfingered†. The first stanza tells us he is bothered about many things he has done in his life and not least the time he burned her hand in the â€Å"chemistry lab†. The word chemistry makes us think of love and emotion. The poem is typical of how far a human being would go to get some-ones attention but we have to remember that the boy is only thirteen and incapable of expressing his love for the girl he wished to marry. The girl is anonymous, why? , Perhaps to avoid embarrassment. He â€Å"played the handles† of the scissors as if it were a game. An example in this poem of Armitage’s ambiguous language is: the â€Å"naked lilac flame†. The two different meanings I have discovered are, the flame is unprotected and can do damage, and the boy may have been thinking of a naked girl. The writer addresses the girl as â€Å"you† as if she was present. The words â€Å"unrivalled stench† and â€Å"eternity† emphasise how serious the burning actually was. Was the boy branding the girl as his just as farmer’s brand their herd â€Å"eternity† is a strong word. It means forever but it also makes us think of eternity rings. â€Å"did they meet in later like and get married? The girl will be scarred. She will always remember the incident. The poem is quite personal but also sarcastic. The poem is about forgiveness, shame and guilt. The writer manipulates us in the last stanza: â€Å"Don’t believe me, please, if I say That was just my butterfingered way, at thirteen, Of asking you if you would marry me.† He asks us not to believe him but I think it is obvious that he wants us to believe him. He is felling guilty. The poem begins with and slow sorrowful rhythm but speeds up towards the end. There is a pleading, sorrowful and emotional tone. The first stanza is a bout the planning of what he will do. It is almost as if he takes a deep breath before he starts the second stanza where he actually carries out the â€Å"experiment†. It describes what he does and what happens. The third stanza is about his regrets. The poem reads like a script and there is some rhyme. As I mentioned before the word naked gives us two different images, as does the word â€Å"eternity†. Is a sign of never-ending love but we may also think of eternity rings. The poem goes from the writer finding enjoyment in what he did to his confession of what he did. The poem is an example of human nature i.e. The boy loves the girl, is uncapable of showing his feelings and so he hurts her. It seems ironic but it happens. This poem reveals that people make mistakes and usually the want forgiveness. Armitage’s use of language has helped reveal a lot about human nature particularly in the second poem, which is quite typical, of what a thirteen year old boy might do to gets a girls attention. How to cite Simon Armitage – Comparison of Two Poems, Papers

Understanding Of The Important Components Of Information Systems

Question: Discuss about the Understanding Of The Important Components Of Information Systems In Business. Answer: Introduction: Informatics is the process with the help of which any kind of information is processed and it is also helps in managing the knowledge of an individual. Informatics is the procedure with the help of which the information technology is applied into arts, professions and science in order to make it useful for the purposes of organizations and also for the use of the society. Informatics is the procedure which also helps the organization to store large amount of data in their database and retrieve whenever it is necessary (Helfert, 2008). There are various processes that are included in the system of informatics which are storage, creation, manipulation and sharing that information. This particular assignment will focus on informatics system that is related to Woolworths Ltd. which is there in the retail sector of the country and in accordance to Woolworths Ltd. it will be discussed that what is the informatics system they use in the organization in order to achieve their objectives and aims. Introduction to Woolworths Ltd. informatics system: Woolworths Ltd. is a retail company which was founded in the year 1924 in the month of September which is approx 92 years ago. Woolworths has its presence in 3 countries which includes Australia, New Zealand and India (Woolworths Online, 2017). Woolworths employ more than 202,000 employees and in the year 2016, the profit of Woolworths Ltd. stood up to Australian $ 59 billion. The informatics in the businesses consists of several elements of information technology and also the application that is made based on the computer science. Another focus of business informatics is on solving the problems of the business with the help of thorough investigation on the database of the company. Now, in a retail organization there are various kinds of technologies used that are related to the database and in those systems informatics plays a very significant role (Stein, 2016). In Woolworths, the informatics system helps the business to manage the risks of the business that are based on information technology and also helps Woolworths to look after the project managing data that are stored in the database of the company. For Woolworths Ltd. storage of big data about the customers is very significant and for that reason, Woolworths make use of the informatics. Informatics system helps Woolworths to extract the data from the database of the company very quickly and solve the complex problems. There are various retail technologies to which the informatics system is related and they are mentioned below: Customer Database: The customer database is utilized in Woolworths Ltd. in order to save data and information about the customers. The data related to the purchase behaviour of the customers, their contact numbers, address and so on are stored in the customer database of the company (Bernstein, 2008). When Woolworths require information out of the database, informatics comes into action and pulls out those data from the system in a matter of time. Maintaining customer database for large organizations like Woolworths is very important and pulling out data from the large customer database is a complex process for which presence of informatics system is very important. The company may need to the information of the customers for various purposes like promotion, contacting them and so on and for that reason; informatics comes handy for retail organizations like Woolworths. Sales Database: The sales database is the kind of database with the help of which the sales that the company is making are recorded (Beynon-Davies, 2002). The recording of the sales are done for various purposes which includes calculation of the revenue in an organization for the future period of time and also for various other decision making purposes. The decisions that are taken from the sales database help in the increase of productivity of the organization and also if the sales are weak, it helps to increase the sales target of the organization. Woolworths also follows the same technology by making use of the sales database, they increase the sales of the company and informatics comes to rescue while the company is trying to retrieve the data from the database. Woolworths is a huge company and their sales database is huge which results in lots of search thorough the database before the right data is extracted and that was the situation before informatics technology was installed. After the info rmatics technology has come into use, the extraction of the data from the sales database has become easy and lots of information is processed at the same time and the output is provided in a moment and thus the informatics in the sales database helps to improve the functioning of the organization (Garca-Pealvo et al., 2014). Operational database: This is very important type of database for the online businesses. As Woolworths has its presence in the online business, the operational database comes into rescue of the Woolworths and the informatics system helps the company to process the information very fast. The operational database helps in the storage of information regarding the customers order that has been made through online. The online orders are then extracted by the operations team of the business and it helps in the processing of the orders of the organization (Ogiela, 2014). The information related to the warehouse storage is also stored in the operational database and the information that are related to the operations are quickly extracted with the help of the informatics. Personnel Database: The personnel database is the database for managing the information about the employees. More than 202,000 employees work in Woolworths and information related to them consists of a huge space in the database. While the company needs information about only one employee, they will not be able to search through the whole database and for that reason informatics comes in use and it helps in the extraction of the data quickly form the human resource or personnel database. Problem identification: From the above analysis of the Woolworths, it can be seen that without the help of informatics there would have been various problems that the company would have faced. The extraction of the data would have been very slow without the use of the informatics system and also the extractor of the data would have to search through the whole database in order to look for the data that he is searching for. For instance, if a sales person is looking for a data related to one significant sale, without the informatics system he has to go through the whole database and Woolworths being a huge retailing company, it is impossible to go through the whole database of the company and find only a single sale. Similarly in case of personnel database, if the Human Resource manager is looking forward to find data about a single employee, it will be very difficult for him to find that out and that is when the informatics comes into use and helps the organization to search through the database of the orga nization quickly and add value to the organizational efficiency (Jger et al, 2016). It is also important for the organization to extract the data quickly to save the time of the organization which increases their efficiency and also saves time and that is how, informatics helps to achieve the organization goals and objectives. Application of the Classical Themes: In order to achieve the objectives and the goals of the organization, it is very important for Woolworths to be able to apply the classical themes of informatics in the processes of the organization which are mentioned below: a) Naming and Knowing: Naming and knowing is the technology which is applied with the help of informatics and it helps the person who is searching for information in the company database to look forward to sort the data according to the alphabets in the name (Hsu, 2014). With the help of this technique of informatics there are various questions that can come to mind and prompt reply can be provided with the help of the informatics system. For instance, the questions like what, how, how to describe and so on can be replied with the help of informatics and this system is called naming and knowing. b) Language and Communication: The informatics system has its own language while making a query in the database and communication is established between the database and the individual who is looking forward to the data in the database with the help of informatics system. In Woolworths, the communication is established between the individual and the employee searching for the data and the database, who is providing it, with the help of the informatics language. c) Discovery and Representation: When the searches are made in the database, there are many data which are found with the help of the informatics system and the representation is the process with the help of which the exact data for which the individual is looking forward to is identified by the individual. d) Recording and remembering: Informatics also records the data and remembers where the data has been stored and with the help of this process, informatics can ease the problem of Woolworths. For instance the data which has been store in the sales database are recorded and also remembered and that is why when a search is made regarding the data, it takes a very little time to retrieve the information (Elsden et al., 2014). e) Systematisation and Construction: Systematising the data is the main function of informatics and with the help of systematising the data and construction of database, the informatics helps Woolworths to locate the data very easily in the huge database of the company. Conclusion: Informatics is very useful for the businesses and for the retail organizations like Woolworths, informatics system saves a lot of time as well as effort of the organization which results in the productivity of the organization. As a result informatics helps to increase the organization sales for which the profit increases automatically (Brennan, 2014). References: Helfert, M., 2008. Business informatics: An engineering perspective on information systems. Journal of Information Technology Education, 7(1), pp.10-25. Stein, L.D., 2010. The case for cloud computing in genome informatics. Genome biology, 11(5), p.207. Bernstein, P.A. and Haas, L.M., 2008. Information integration in the enterprise. Communications of the ACM, 51(9), pp.72-79. Beynon-Davies, P., 2002. Information systems: An introduction to informatics in organisations. Palgrave Macmillan. Garca-Pealvo, F.J., Cruz-Benito, J., Conde, M.. and Griffiths, D., 2014, October. Virtual placements for informatics students in open source business across Europe. In Frontiers in Education Conference (FIE), 2014 IEEE (pp. 1-5). IEEE. Ogiela, L. and Ogiela, M.R., 2014. Cognitive systems for intelligent business information management in cognitive economy. International Journal of Information Management, 34(6), pp.751-760. Jger, J., Korkut, S. and Dornberger, R., 2016. Innovative learning design: Experiences from gadget workshops in business informatics classes. Hsu, W.H., 2014. A TAKE ON INFORMATICS AND KNOWING. Enhancing Qualitative and Mixed Methods Research with Technology. Elsden, C. and Kirk, D.S., 2014, June. A quantified past: remembering with personal informatics. In Proceedings of the 2014 companion publication on Designing interactive systems (pp. 45-48). ACM. Brennan, R., 2014. Business-to-business Marketing (pp. 83-86). Springer New York. Woolworths Online. (2017).Woolworths Supermarket - Buy Groceries Online. [online] Available at: https://www.woolworths.com.au [Accessed 5 May 2017].

Reaching Your Full Potential free essay sample

When a person has a goal, the best thing to do is go above and beyond your potential to achieve it. Despite the difficulty level of the goal, it is the struggle and persistence of the person to make it an even bigger accomplishment than they expected when they achieve it. In some cases, this is not what tends to happen, most people forget about this principle and settle for less. Arnold Toynbee explains how important it is to set a goal much higher than a person would originally set it to be, reason being is that it will give them more of a satisfaction reaching it. The author is not only explaining the principle of life, but giving everyone a sense of direction in life. He is explaining that although many people might have a goal set, it is more of a struggle to try to reach that goal itself instead of setting a higher goal, making it easier to accomplish the goal that they started off with. We will write a custom essay sample on Reaching Your Full Potential or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Instead, he tries to help his readers understand that there is more than what meets the eye. Meaning, if a person’s goal is to lose a couple pounds, they should go and get a pair of jeans of their choice; couple sizes down from their original size of course, and set their goal to fit those jeans. If they accomplish it, they wouldn’t have just lost a couple of pounds, but they would’ve felt a million times better knowing they did more than they would’ve by setting their standards to just â€Å"losing a couple of pounds†. In the second half of the quote, Arnold explains how that concept actually works. When a person sets a goal to the highest of their potential, they will not only reach their goal with a higher satisfaction, but a broader sense of what they are truly capable of. For example, when you set a realistic but challenging/inspiring goal, it does wonders. Take a big dream, like â€Å"I want to be famous,† and break it down into smaller, more manageable steps. Being with something like, â€Å"I want to star in movie,† â€Å"I want to go to three auditions a week,† â€Å"I want to move to another city† and â€Å"I want to save about $5,000 so I can move. † Make the goal big enough to challenge and excite you, but not so big that you hesitate to take the first step. I personally agree with Toynbee’s thoughts because my mentality is somewhat the same. I may not have the most understandable goals, but my goals have been set from the past 2 years and I’m not planning on changing it anytime soon. Originally, I’d have my goal set to become an architect, but I realized that being an architect wasn’t motivating me enough to push myself far enough so I thought of the things that meant the most to me, which were autistic kids. I told myself if I were to become an architect, I’d eventually be able to design, construct, and open an autism shelter by myself. So I changed my goal to opening an autism shelter, and not only will that help me accomplish my first intended goal, I’ll be able to accomplish something that I wouldn’t have ever thought was possible by keeping my goal as simple as becoming an architect. Despite the difficulty of a person’s goal, their determination and character is what makes things happen. They must struggle and be persistence to make it an even bigger accomplishment than they expected when they achieve it. While most people settle for less, the smart one listen to Arnold Toynbee and go above and beyond to reach their full potential.

Women In Ancient India essays

Women In Ancient India essays In ancient India, women occupied a very important position with, in fact a superior position to, man. Literary evidence suggests that kings and towns were destroyed because a single woman was wronged by the state. For example, Elango Adigal's Sillapathigaram teaches us Madurai, the capital of the Pandyas was burnt because Pandyan Nedunchezhiyan mistakenly killed her husband on theft charges. Valmiki's Ramayana teaches us that Ravana and his entire clan was wiped out because he abducted Sita. Veda Vyasa's Mahabharatha teaches us that all the Kauravas were killed because they humiliated Draupadi in public. To instill such high ideals in humankind, Indian ancestors created a plethora of godesses who enjoyed equal status with their husbands. The concept of Ardhanareeshwarar, where God is depicted as half-man and half-woman, is a concrete example to support this argument. In many philosophical texts God is referred to a Tat, meaning It and that God is beyond gender. And, one would find a comparable Godess for each God. Further, we know for a fact that ancient India was permissive; women could have multiple husbands, widows could remarry, divorce was permitted for incompatability or when estranged. In contemporary India, women occupy a paradoxical status. On the one hand, there are godesses featuring in the "Hindu" pantheon and revered by men. On the other, some wives are burnt because they did not bring enough "dowry" (the horrible institutionalized and illegal practice of expecting the woman's parent to provide a large purse to the groom); women are victimized by powerful local political figures and their family; some women are abducted by rich youths with impunity; and there are credible stories of female infanticide in rural India. Surely, these cases are not the norm. Nevertheless, it is horrifying to see that they happen. Some may argue that these incidences no way compare to the domestic violence rate i ...

Ethical principles that you personally believe that reflect natural Essay

Ethical principles that you personally believe that reflect natural laws that are self -evident and that all people ought to ascribe to - Essay Example The ethical principles guided by natural law all pertain to the common good of all. They are the set of principles generally accepted by al. An example of an ethic dictated by natural law and generally accepted is morality. People from all cultures, religion and races agree that everyone should uphold morality in all aspects. According to Cheryl things that people should not do include, taking someone’s life, blasphemy, lying all these are ethics the humanity should uphold. All these ethics are known by all humanity; it is also given by god and directed towards the greater good of the society. These are some of the vices that the human law terms as natural law. Even with the ethics being set people may choose not to follow them, the consequences’ of such actions will be enacted by human law (Cheryl, 67). Ethics dictated by natural law instructs the people on the use of our liberty. The ethics under natural law guides the code of conduct we as humans should uphold collectively. It is a form of social configuration that will allow the community to pursue peace, contentment and success (Cheryl,

Ethics Essay Example | Topics and Well Written Essays - 250 words - 24

Ethics - Essay Example The line between doing the job and meeting some pre-conceived notion is not only immoral but also suggests the kind of society that exists. The roles have been wrongly defined and this is the reason why many people end up being discriminated on one context or the other, not necessarily because of their own doing. The human resource policy can address these issues by being very critical about any elements that are being seen as discriminatory. It can raise these points so that the anomalies are done away with at the earliest (Bellizzi and Hasty, 2001). More so when the organization wishes to send out advertisements, these must be checked by the relevant staff within the human resources management department to make sure that discrimination and its related nuances are not being conveyed from the realms of the organization. In essence, discrimination is a major issue that many organizations in this day and age face, and it would be significant to resolve this problem once and for

The Effect of World Agribusiness Trade on Arizona, or American Essay

The Effect of World Agribusiness Trade on Arizona, or American Southwest - Essay Example Based on the fact that the statistics are based on the Bureau of Economic Analysis, it shows that they are genuine, and, hence, need to be offered the optimum priority in terms of consideration on how the international agribusiness has affected Arizona. The table compares Arizona with other U.S selected states as a way of demonstrating the effect of international agribusiness to Arizona (Moss et al., 2012, 5-7). The table enumerates that the GDP generated in Colorado through agribusiness is on the same order as Arizona. It is noted that both Arizona and Colorado primary livestock and crop production is 0.5 and 0.6 respectively for all industries. The statistics on the table show that Arizona started participating in international agribusiness several years ago. Fundamentally, the implication of the percentage is relatively lower than the share in the U.S as a whole. Thus, the implication of the table below is agribusiness and other related trade issues have not created a lot of positive impact in Arizona in general. The enumeration is related to on ten years ago. Thus, it implies that the initial impact of agribusiness on Arizona was not worthwhile. The reason for poor agribusiness in the initial year can be due to poor farming methods and other related aspects in agribusiness (Miljkovic, 2006, 17-19). Thus, the illustration made on the table below is genuine based on the analysis done by the Bureau of Economic Analysis.

The Impact Of Globalization Business Essay

The Impact Of Globalization Business Essay Globalization: An Insight In recent years, swiftly escalating global competition, a sharp focus on quality, and an ever increasing zest and quest for higher productivity, led to new circumstances for a large number of organizations which are operating on a Global platform. Globalization (economic or otherwise) has lead to a total makeover of every phase of business. The scope of these effects ranges from manufacturing, to product development, vendor support, integration, upto logistics and even best manufacturing practices. Thus, globalization is a mixed bag of opportunities and challenges. Today, doing business at the global platforms is no longer a luxury. It is a necessity if businesses want to survive in the long run. About the Organization The organization chosen for this response is coded as VR Shoes Inc., a leading name worldwide in sports gear shoes. To protect the identity of the organisation, I have assigned it this name. I shall use the case at hand to demonstrate how, in a real life organisation, globalization affected the operations, code of conduct, strategy, trade union behavior, organizations outlook and response to corporate social responsibility (CSR) and other aspects of business. The approximate time span, for which I have discussed the case, is from mid 1980s to the end of 1990s. The Dangers of Globalization: Leveraging the advantages of global out-sourcing opportunities so as to produce optimally-costing sports gear and shoes, alongwith sound investments into newer designs and marketing campaigns, VR Shoes drove to severe criticism for outsourcing products to nations where low wages, bad labor conditions, human rights violations were rampant. These were challenges, which VR Shoes had not envisaged as part of their Go Global campaign. (Locke, R.,2002). Initially, VR Shoes top and middle level managers refused to accept responsibility on account of the multitude of labor and environmental concerns raised globally by adversaries, human rights groups, and environmentalists. By early 1992, VR Shoes devised a Code of Conduct, which mandated that the suppliers observed basic labor and environmental norms as per the law of the resident country where plants and facilities were located. New and existing suppliers, both, were warranted to adhere to this code. This is directly attributable to the ef fects of global business mandates, which VR Shoes had to fall in line with. The Impact of Globalization: The impact of globalization in businesses has been discussed under the following nine heads: Globalization Challenges to Product Design Globalization Newer Training Regimes for Staff Globalization Increased Monitoring of Suppliers Supply Chains Relationships with Global Not for Profit Organizations Globalization Globalization Trade Unionism Globalization Meeting of Consumer Expectations Multi-National and Multi-Cultural Managements in Globalised Businesses Economies of Scale Globalization Globalization Challenges to Product Design In the 1990s, design was also thrown up by globalization as it took a quick seize of the Asia-Europe-America axis. Asian corporations from Japan and Taiwan acknowledged very early on the importance of design for their intensive marketing efforts. Consequently, VR Shoes Inc. opened contact offices in Asia Europe, which functioned as probes in their respective markets. Globalization Newer Training Regimes for Staff As part of the changes mandated by globalization efforts, VR Shoes created newer functional departments like those for catering to the specific needs of training for the employees. This was a grey area in the sense that VR Shoes had never considered a need for the training of its employees. Globalization efforts made the organisation to think on such lines. Some of the newer departments were finally clubbed under Corporate Responsibility and Compliance Department. As of now, VR Shoes has 100 employees specifically dedicated to ensure the compliance of labor and environmental norms. These are located in all countries where VR Shoes products are being manufactured. However, but for the impact of globalization, business in VR Shoes would not have evolved to cater to such an important aspect. Globalization Increased Monitoring of Suppliers Supply Chains Another effect which globalization of production activities resulted in for VR Shoes is its heightened monitoring of its suppliers who are located around the globe. This is necessitated by stiff global competition from rival players in this field. With suppliers located around the globe, and competition not allowing for any lapse in quality, whatsoever, organizations are fast realizing the need to keep quality tabs. Inspection is carried out by VR Shoes own production staffs who are deputed for this purpose from any facility in the world map.VR Shoes own labor specialists and third party consultants like PriceWaterhouseCoopers (PWC) are also engaged in such activities. This level of serious and committed concern for quality is the offshoot of global competition and newer business ethics and norms. Relationships with Global Not for Profit Organizations Globalization Over and above developing internal skills, capacity, and expertise in standards and Corporate Social Responsibility (CSR), working on its vendors suppliers, VR Shoes has been active in supporting many different global Non-for-Profit organizations, which are directed at improving standards for employees in various under developed developing nations. For instance, VR Shoes is involved in the United Nations Global Compact, a program that seeks to promote CSR amongst international business organizations (Locke, R., 2002). Such relationships would never have been possible in localized business environments, which we had witnessed for centuries prior to the present day Globalization wave. Globalization Trade Unionism Trade unions are broadening their agenda items so as to include emerging issues like as engaging with international business giants organizations. This has made competition the absolute regulatory principle at the world business platforms. (Bieler, A, 2008). At VR Shoes also, in the ever on-going search for lower labor costs competitive business strategies, production has increasingly been restructured and organized on a trans-national platform across borders. Consequent to this, there is an increasing pressure to de-regulate labor markets. (Cohen, E., 2006) Globalization Meeting of Consumer Expectations Usually, consumers across the globe are better informed, have higher incomes and hence have more exacting requirements. This phenomenon compels business houses to strive and meet better product and service standards. This also happened with VR Shoes who had to continuously improvise and excel to meet the ever increasing quality and service needs of its customers. Multi-National and Multi-Cultural Managements in Globalised Businesses Another challenge faced by businesses and their managers is a multi-national business environment. A multi-cultural employment policy is needed to tackle employees from various countries, ethnicities, languages, religion culture. Their responses to reward, recognitions, motivational mechanisms etc. are very varied. In the case of VR Shoes Inc., the Japanese managers were disappointed with their Thai subordinates who didnt respond well to Japanese methods of building up corporate loyalty and motivation. But, as soon as they converted production targets into a game, the Thais excelled over Japanese peers! Economies of scale Globalization One of the advantages of globalization has been the fact that selling into a global market allows room for huge economies of scale. VR Shoes did successfully leverage this to beat rivals who were not truly global in operations. Challenges posed by Globalization to Data Management Information Exchange Many recent advances in mankinds ability to store, manage, process share information in digital forms has lead to a total reshaping of economies and social infrastructures of many countries around the world. (Information Technology and Globalization, 2006). Information is the emerging currency of global businesses. Moreover, its security is a worrisome challenge to global operations. Globalization is flattening the world. The threat to information while being stored or exchanged is getting real by the day. Already, China is testing U.S., U.K, and other national cyber-defenses. Economic systems may be distributed globally, operating in a variety of environments. (Olzak, T., 2008). There are specific threats to critical business secrets and databases. In the global business scenario, rival organizations seek to pry on their competitors and peers. Data security and management is thus fast turning into a business threat. However, Information technologies are the backbone of globalizatio n. Meeting the Challenges posed by Globalization to Data Management Information Exchange IT giants in global businesses are warranted by law that they must maintain and demonstrate compliance with a host of security standards, and guidelines. In the United States, the Federal Information Security Management Act of 2002 (FISMA) is the backbone. This act requires each federal agency to develop, document, and implement cost-effective programs to achieve information security on their systems (Olson, C., 2007). Some of the main postulates of the act are as under: Implement Repeatable Processes Based on Best Practices Provide a Comprehensive and Consistent View of the IT Ecosystem Implement Effective Change Management Automate Processes Facilitate Compliance Testing Globalization: Its benefits to the end user of VR Shoes In the particular case we discussed above, for VR Shoes Inc., the organisaton gained on many fronts and so did the society at large, as we discussed above. Nevertheless, I strongly feel that the winner at the end of the day is the End-User of the products being produced by VR Shoes Inc. Not only does the user get world-class products at local and highly competitive prices, but is also assured of good quality and is sure that the company follows safe manufacturing processes and does not use harmful chemicals. The competition ensures that users of the products of VR Shoes Inc. get fabulous after sales service from the leader in sports gear and shoes. In the stray event of a bad product reaching the customer, the global image of the manufacturer compels it to offer hassle free replacement of refund, whichever the customer demands. Not all this would have been possible in a regulated and closed business environment. It is a fruit of globalization, which is finally served to the customer. REFERENCES Bieler, A. Impact of Globalization on Labor and Trade Unions. http://openesf.net/projects/labour-and-globalization/ Cohen, E. (2006). Effects of Globalization on firms. Paris: Siemens Business Service Information Technology and Globalization. (2006). www.globalenvision.org/library Locke, R. (2002). Note on corporate citizenship in a global economy. Cambridge, MA: Industrial Performance Center, Massachusetts Institute of Technology. Olson, C. (2007). Meeting the Challenge of IT Security Compliance in the Federal Government: BMC Software. Olzak, T. (2008). The Information Security Risk of Globalization. http://it.toolbox.com/blogs/adventuresinsecurity/the-information-security-risk-of-globalization-24341

Childhood Influences Impact the Writing of F. Scott Fitzgerald Essay

Childhood Influences Impact the Writing of F. Scott Fitzgerald On Wednesday February 12 of 1890 F. Scott Fitzgerald's parents were married in Washington D.C. Six years later on September 24, 1896 Francis Scott Key Fitzgerald was born at his home 481 Laurel Ave. in St. Paul, Minnesota. His two infant older sisters had died from a violent influenza so that by the time Fitzgerald came along Mollie Fitzgerald had become the proverbial nightmare that known as an overprotective mother. Fitzgerald's mother was no traditional mother though, for she was known for her eccentricities. These eccentricities disturbed young Scott's life, "Fitzgerald later described his mother as 'half insane with pathological nervous worry'" (Bruccoli 15), but nothing worried anyone in the family so much as his father's failure to hold down a job. It was because his father lost his job as a wicker furniture manufacturer and salesman the family was forced to move from St. Paul to Buffalo in April of 1898, where his father began work for Proctor and Gamble. In January of 1901 the family moved from Buffalo to Syracuse where Edward had been transferred by his employer and where, on Sunday July 21, 1901 Scott's younger sister Annabel was born. Just two years later the family was back in Buffalo and just five years after that the family had returned to St. Paul and Grandma McQuillan's money. Grandma, born Louisa McQuillan, was a widow. Her husband Phillip Francis McQuillan was a man of Irish ancestry who had been a successful business man and grocer and when he died at age 43 he left behind a good $500,000 dollars to the family. Because of their financial problems the Fitzgerald family was often reliant on family money to survive. The Fitzgera... ...-occupation with glamour describe some of the main themes of his writing and indeed were some of the main themes of his childhood. Works Cited Bruccoli, Matthew J. Some Sort of Epic Grandeur. New York: Harcourt Brace Jovanovich, Publishers, 1981 Caudle, Bill. "F. Scott Fitzgerald Walking Tour of St. Paul, MN". January 8, 2003. September 9, 2003 <http://home.att.net/~caudle/fscotwlk.htm> Prigozy, Ruth. "The Fitzgeralds". F. Scott Fitzgerald Society. September 9, 2003. <http://www.zeldafitzgerald.com/fitzgeralds/index.asp> The Board of Trustees of the University of South Carolina. "Quotations". January 28, 1997. University of South Carolina. September 9, 2003 <http://www.sc.edu/fitzgerald/quotes/quotes1.html>

100 Years of Indian Cinema Essay

Tracing the history, birth and evolution of Indian cinema is always an exhilarating experience. According to historians, Harischandra Sakharam Bhatvadekar (Save Dada, 1868- 1958) and Hiralal Sen were among the pioneers who produced moving images in India for the first time. Bhatvadekar was part of the audience which attended Lumiere’s actuals screened for the first time in India, at Watson Hotel in Bombay by Lumiere’s agent, Marius Sestier, in 1896. Bhatvadekar was so impressed by the images he saw that he decided to make them in India. He had some experience of capturing images as he owned a still photography studio. He had to mobilize all his resources to import a camera and shoot a wrestling match and then send it to England for processing. He finally screened it in 1901. This is how moving images – what we now call cinema – arrived in India. D. G. Phalke Cinema developed fast, and its popularity grew immensely when image-makers started telling stories through moving images. Even during the silent era (up to 1931) cinema made an immeasurable impact through its ability to reach the people in a big way. Dhundiraj Govind Phalke, (D. G. Phalke, 1870- 1944), was totally captivated by the effect of cinema when he saw the silent film, The Life of Christ, in 1910. Phalke, who had a short stint as a photographer and then as a printing press owner, decided to take up filmmaking as his career. He travelled to London to procure filmmaking equipment and learn its process. After his return, he made India’s first feature film, Raja Hrischandra, and released it in 1913. He went on to make a series of other films, fulfilling his ambition of showing Indian gods on the silver screen. Thus, Phalke became the father of Indian cinema. It is now 100 years and time to celebrate. Aesthetics of India Cinema Cinema by its very nature is deceptive. This was evident even during the early stages of its emergence (1900-1903), when French illusionist Georges Melies used the camera to produce trick visual effects. Later when German Expressionist cinema asserted itself during the silent era, films mainly dealt with horror, mental illness, basic emotions etc. They were presented on the screen in an artistic style and studio sets were created with peculiar geometric designs, lighting and shadows that looked totally different from the straightforward narration used thus far. Many films such as The Cabinet of Dr. Caligari (1920), The Golem (1920), Last Laugh (1924), Metropolis (1927) were direct products of expressionism. It is interesting to note that while Hollywood filmmakers, particularly stalwarts such as Alfred Hitchcock and others who specialized in crime drama, were totally influenced by this style of filmmaking, Indian films made during the silent era or even after it, never came under the influence of expressionist cinema. This is probably because Indian cinema, during its early years (covering both the silent era and the first talkies) stuck mainly to the mythological and the historical. These films were total replicas of the popular stage productions of that time. As a result of this, Indian cinema maintained its own identity. The first Indian talkie, Alam Ara (1931), we are told, was a big success. It had so many songs that people who had seen it say it was composed more of songs than of dialogue. What made Indian cinema distinctly different from other cinemas was this practice of using songs in films, a tradition which has persisted till date and probably will continue forever. In the early decades – during 1940s, 50s and 60s, known as the golden days of Hindi songs – pioneering music composers posted some outstanding achievements and made a rich contribution to the Seventh Art through songs that remain immortal. In the 40s, the famous New Theatres Company from Calcutta promoted legendary composers such as R. C. Boral, Pankaj Mullick, Timir Baran, and many others, while celebrities such as Kundanlal Saigal, Pankaj Mullick, Kurshid, Parul Ghosh, Umadevi, Kannan Devi, Juthika Roy enriched film music with their melodious voices. Bombay Talkies, the film company of Bombay, also took the cue from Calcutta, with Saraswathi Devi and Anil Biswas creating some outstanding tunes for films songs. It was in 1950s that Hindi cinema saw its finest period when the popularity of Hindi film songs reached its peak. The immortal voices of Lata Mangeshkar, Noor Jehan, Suraiya, Amir Bai Karnataki, Geeta Dutt, Asha Bhosle, Mukesh, Mohammed Rafi, Talat Mohammed, Manna Dey, Hemant Kumar and Kishore Kumar captivated the hearts of music lovers. Equally eminent were the lyricists – Kavi Pradip, Prem Dhawan, D. N. Madhok, Kidar Sharma, Shailendra, Hasarat Jaipuri, Majrooh Sultanpuri, Sahir Ludhianvi, Shakil Badayuni, Kamar Jalalabadi, Bharat Vyas, Gulzar and many others. A galaxy of music composers – Khemchand Prakash, Husnlal Bhagatram, Naushad, C. Ramchandra, S. D. Burman, Hemant Kumar, Roshan and Madan Mohan created some memorable tunes for these songs. All of this perhaps explains why Indian cinema has successfully resisted Hollywood’s domination, unlike in other parts of the world, including Europe, where Hollywood controls 70 to 80 % of occupancy in the theatres. Our Hindi cinema, or Bollywood, which laid its foundations in the 50s, adopted its own formula, different from the one Hollywood had established in early 1930s. Hollywood hired talented filmmakers to make films with a story embodying dramatic elements, hero, heroine, love and romance, a bit of religion, fight sequences, etc and a treatment with a universal appeal in order to attract a global audience. This strategy has been successful in large measure. Indian Bollywood, on the other hand, adopted a formula which included a hero with multi-dimensional talent who could accomplish absolutely anything, a heroine with a noble character, who was also a devoted life partner, and ready to undergo any suffering in life for the cause of her family’s welfare, their romance enhanced by songs, a villain or a vamp who torment the couple, sentimental melodrama, a fight, the end of the villain – and ultimately all ends well. Sometimes the film may be a tragedy too in which the hero or heroine becomes a martyr. This perceived formula percolated down to the regional cinema industry as well, successfully attracting mass audiences to cinema. Hollywood cinema, on the other hand, failed to bring in a large public, except in a few urban pockets. It was hindered as much by the language barrier as by the fierce competition from local films which provided better entertainment. Economically speaking, it is gratifying to know that we have our own very large, independent and rapidly growing film industry. There is, of course, degeneration in quality, but that is a matter for another discussion. D. G. Phalke probably never imagined that the Indian feature film industry, whose foundation he had laid, would become the largest film industry in the world, churning out, against innumerable odds, more than a thousand films annually. Hollywood is now thinking of capturing the Indian market by dubbing its films in the regional languages and pushing them through T. V. channels and local theatres. Arrival of the New Cinema India had its first International Film Festival in Bombay in 1952, and the Neo-realism films screened there made a big impact on our filmmakers. This marked the beginning of the New Cinema movement, engendered by the release of Do Bigha Zameen (1953) and Pather Panchali (1955). The well established formula of Bollywood films with music and dance was dispensed with here and low-budget films, particularly in the regional languages, started making their presence felt in a big way, both nationally and internationally. However, while many of the new cinema productions do win awards and laurels, they are yet to establish their economic viability by reaching people through regular commercial releases. The Advent of Technology Basically, cinema is a gift of science to art, an art which is composite in nature. Its growth, in terms of both technology and art, has been phenomenal, and its development particularly in its technology and format has been incredibly fast, making it exceedingly difficult for its practitioners to keep up the pace. It all began with the loading of celluloid films onto a camera and shooting the action as per the screenplay. In its technology, cinema, absorbed many innovations. Sound and dialogue entered in a big way in the early 30s, then it got its images painted in pleasing colours, and innovations in camera made it possible to work wonders in the field of special effects. However, despite these innovations, cinema remained basically in the celluloid format with 24 frames per second, with action being captured on film reel and stored in cans. Today, this concept is undergoing a sea change. The new digital technology has arrived, with a potential so immense that it has totally revolutionized both the production and the projection systems. To put it simply, digital cinema involves storing a film in a disc, like the hard disc of a computer, similar to DVDs, and projecting it on the screen by a digital projector. Astonishingly enough, it enjoys the great advantage of satellite projection from one centre to other centres. The quality of the image depends on the resolution, now commonly known as 2K file, which, in turn, depends on the kind of camera used. Research and development are continuous and relentless, with many innovations entering the market every day. Digital Cinema – Production Digital cinema production just needs a Digital video camera, recording tapes to record the images and computer and software to edit them. The biggest advantage of digital video is the cost-benefit. Shooting on the conventional film reel is cumbersome and hundreds of times more expensive. Equally important is the easier digital editing process. Digital editing is abundantly used by filmmakers now even for films shot on reel. They convert the film footage into digital format for post production and then back to film. This conversion process is costly, though, and the quality of the image suffers. However, digital cinema need not go through this process. It can opt directly for editing. In fact, the moment a digital film is shot, the result can be seen immediately as no processing required. It can go for post production right away, bypassing laboratory processing. If results are unsatisfactory, repeat shots can be taken on the spot at no extra cost. Digital Cinema – Distribution Film distribution through the digital system has many advantages. In the celluloid process, the cost of making a 35 mm print in the conventional way is around Rs. One lakh, while a film’s simultaneous distribution in 1000 centers for instance, with 1000 prints, will cost approximately Rs. 10 crores. In the digital system, a hard drive disc of a film will cost around Rs10, 000/- which is almost one tenth of a 35 mm print. Encrypted discs can also help avoid piracy. Yet another advantage is that the disc can be programmed for projection and, by providing codes for the servers, its unauthorized and illegal use can be avoided. Moreover, the cumbersome, bulky and costly process of shipping of film reels to and fro to the screening venues is easily overcome. Digital discs can be easily shipped through the courier system. Digital movies are simple computer files. They can be transmitted through broadband cables and played in hundreds of theatres simultaneously. It should also be noted, though, that copying these files is far simpler than copying reel films. Hence care should be taken to protect them properly from piracy. If a film is successful at the box-office and needs more shows, it can be quickly connected to other theatres with the digital signal. Digital Cinema –Projection Ultimately, what matters for the audience is the quality of the image and sound experienced when the visuals are projected onto the screen in cinema houses. According to experts, images – particularly those of landscapes – are of far better quality on film than on digital video. We do experience this while watching films in theatres. We notice a marked difference in the colour quality of the images. However, it is the considered opinion of users that while a film reel gets degraded after repeated screenings, the quality of the digital files remains unaffected. Taking Cinema to Rural Places In many villages in India, there are no regular theatres for film projection even today. People are deprived of watching films unless they go to the district or taluk headquarters. The lack of economic viability is the main reason. But recent developments show that the problem can be solved by using the satellite projection system and digital projectors. Small theaters with a seating capacity of around 100 to 300 can be constructed at a nominal cost and run by satellite projection; and the use of LED projectors can also help overcome the problem of outages. LED projectors need minimum power, and this can be managed with a maximum of 1 KW diesel power with UPS back up. An investment of around Rs 20 lakhs can earn handsome monthly returns. We can simultaneously run the show in several villages and small towns on the same day as the release of a film in major cities. It is a viable proposition for the film industry’s exhibition sector to take cinema to the country’s rural interiors. Growing apprehension There is a growing apprehension in the minds of many intellectuals that these fast paced developments may make a big difference to the quality of cinema, or what we call The Tenth Muse. A growing number of people will be able to capture visual images more easily; images may be created through software graphics on the computer without any actual shooting; even music is created and reproduced through software nowadays. However, while such a process has the advantage of easy access to cinema, it may not be able to portray the real human element that we experience even today when we see the great classics. This will be a big blow to cinema’s prestige. There may a huge spurt in the number of films produced, but at what cost? That is the question. And who knows whether the world will even call this process ‘film’, since ‘film’ in its present ‘reel’ form will not be there at all. It will be in the form of a disc or files. For all that, storytelling through the audio-visual medium is always enjoyable and loveable. Let us enjoy and celebrate its centenary.

Estee Lauder Case 1 Analysis Essays

Estee Lauder Case 1 Analysis Essays Estee Lauder Case 1 Analysis Paper Estee Lauder Case 1 Analysis Paper Lauder| | Table of Contents Case Abstract3 Vision Statement Mission Statement4 Vision Statement:4 Mission Statement:4 External Audit5 Opportunities Threats5 Competitive Profile Matrix (CPM)6 External Factor Evaluation (EFE) Matrix7 Internal Audit8 Strengths Weakness8 Financial Ratio Analysis9 Internal Factor Evaluation (IFE) Matrix10 SWOT Matrix11 SPACE Matrix12 Internal External Matrix13 Recommendations14 Case Abstract The Estee Lauder Companies Inc. engages in the manufacture, marketing, and sale of skin care, makeup, fragrance, and hair care products worldwide. It offers skin care products, including moisturizers, creams, lotions, cleansers, sun screens, and self-tanning products; and makeup products, which consist of lipsticks, lip glosses, mascaras, foundations, eye shadows, nail polishes, and powders, as well as related items, such as compacts, brushes, and other makeup tools. The company provides its fragrances products in various forms, including sprays and colognes, lotions, powders, creams, and soaps. Its hair care products comprise hair color and styling products, shampoos, conditioners, and finishing sprays. The Estee Lauder Companies sells its products under the Estee Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, M A C, Bobbi Brown, La Mer, Aveda, Jo Malone, Bumble and bumble, Darphin, American Beauty, Flirt! , Good Skin, Grassroots, and Ojon brand names. It also operates as a licensee for fragrances and/or cosmetics sold under the Tommy Hilfiger, Kiton, Donna Karan, Michael Kors, Sean John, Missoni, Daisy Fuentes, Tom Ford, and Mustang brand names. The company sells its products through department stores, specialty retailers, upscale perfumeries, pharmacies, salons, and spas, as well as through company-owned stores, spas, and Web sites; authorized retailer Web sites; stores on cruise ships; in-flight and duty-free shops; and self-select outlets. The Estee Lauder Companies Inc. was founded in 1946 and is based in New York, New York. Vision Statement Mission Statement Vision Statement: Bringing the Best to Everybody We Touch Mission Statement: We are a family company committed to working together with uncompromising ethics and integrity. We strive to always: 1. Provide customers with innovative cosmetic products of the highest quality. 2. Deliver outstanding service by treating each individual as we ourselves would like to be treated. 3. Create an environment that fosters personal growth and well being. 4. Build partnership with our suppliers, retailers and colleagues based on fairness and trust. 5. Enhance our reputation of image, style and prestige. 6. Pursue profit, but never at the expense of quality, service or reputation. 7. Eliminate waste and reduce inefficiencies in order to provide maximum value to our customers. 8. Be responsible citizen in every community we serve. External Audit Opportunities Threats Opportunities 1. Expected growth in the personal products industry is fueled by rising demand from emerging and developing markets. 2. Optimization of brand portfolio. 3. Strengthening of global markets 4. Expansion of global markets 5. Diversification of distribution channel 6. The world’s aging population represents an increased investment in the cosmetic industry. | Threats 1. Domination of the Asian department store channel 2. Australia has a slower and difficult retail environment particularly in the fragrance category. 3. Unemployment rate increase will disable Americans to buy the high-end products 4. The use of aerosols fluorocarbons in products damaging the environment. 5. Animal testing for new products | Competitive Profile Matrix (CPM) Companies indentify strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context through which to identify opportunities and threats. Competitor profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment. We used the same idea with Estee Lauder, L’Oreal, and Revlon. L’Oreal and Revlon is a real big competitor for Estee Lauder. Estee Lauder and L’Oreal perform above average on the CPM analysis. Revlon performed average compared how Estee Lauder and L’Oreal rated. | | Estee Lauder| L’Oreal| Revlon| Critical Success Factor| Weight| Rating| Score| Rating| Score| Rating| Score| Advertising| . 13| 3| . 39| 4| . 52| 4| . 52| Product Quality| . 12| 4| . 48| 4| . 48| 3| . 36| Price Competitiveness| . 10| 2| . 20| 4| . 28| 4| . 28| Management| . 12| 3| . 36| 2| . 4| 2| . 24| Financial Position| . 10| 3| . 30| 3| . 30| 3| . 30| Customer Loyalty| . 12| 3| . 36| 3| . 36| 3| . 36| Global Expansion| . 09| 4| . 36| 2| . 18| 2| . 18| Sales Distribution| . 08| 3| . 24| 3| . 24| 2| . 16| Manufacturing| . 07| 3| . 21| 3| . 21| 3| . 21| Research and Development| . 07| 2| . 14| 2| . 14| 2| . 14| Total:| 1. 00| | 3. 04| | 2. 95| | 2. 75| External Factor Evaluation (EFE) Ma trix An External Factor Evaluation (EFE) allows strategies to summaries and evaluate economic, social, and cultural factor through the uses of a numerical rating. In our case we evaluated the EFE of Estee Lauder. By numerically scaling Estee Lauder’s opportunities and threats we analyzed the importance of the programs they have to offer. First assigning each factor a weight of importance from 0. 0 to 1. 0, letting 0. 0 (least important) and 1. 0 (most important). Next we rated between 1 and 4 each key external factor to indicate how effective Estee Lauder structure. Finally multiplying the weight and the rating we got a score the show how effective each factor was. Key External Factors| Weight| Rating| Weighted Score| Opportunities| | | | 1. Expected growth in the personal products industry is fueled by rising demand from emerging and developing markets. | 0. 08| 2| 0. 16| 2. Optimization of brand portfolio. | 0. 10| 3| 0. 30| 3. Strengthening of global markets| 0. 10| 3| 0. 30| 4. Expansion of global markets| 0. 10| 3| 0. 30| 5. Diversification of distribution channel| 0. 09| 3| 0. 27| 6. The world’s aging population represents an increased investment in the cosmetic industry| 0. 08| 2| 0. 16| Threats| | | | 1. Domination of the Asian department store channel| 0. 09| 2| 0. 18| 2. Australia has a slower and difficult retail environment in the fragrance category| 0. 9| 2| 0. 18| 3. Unemployment rate increase will disable Americans to buy the high end product. | 0. 13| 4| 0. 52| 4. The use of aerosols and fluorocarbons with damaging the environment. | 0. 09| 2| 0. 18| 5. Animal testing for new products| 0. 05| 1| 0. 05| Total:| 1. 0| | 2. 60| Internal Audit Strengths Weakness Strengths 1. Sells products through ups cale department stores, specialty retailers, and prestige salons. 2. Has 26 brands, sells products over 130 countries a territories. 3. One of the first major cosmetic firms to offer online shopping. 4. Prestige pricing is an effective strategy given the target markets 5. First company to offer free samples and gift with purchase. 6. In 2006, the travel retail business comprised approximately 7% of total sales and 20% of operating income 7. First industry to introduce consistent brand imagery around the world 8. The company uses celebrities as endorsers in the testimonial advertising| Weakness 1. Does not sell at lower class retail outlets. 2. They do not put FDA warning labels on the products. 3. Increase in long term debt from 2006 to 2007 from 698. 2 million to 1,404. 7 million. | Financial Ratio Analysis The financial ratios are computed from both the income statement and balance sheet. Comparing ratios over time and used to industry averages is more likely to result in meaningful statistics that can be used to identify and evaluate strengths and weakness. Financial factors often alter existing strategies and change implementation plans. For Estee Lauder, we were only able to compute 4 of the financial ratios. The four financial ratios that we were able to compute were Return on Total Assets (ROA), Return on Equity, Net Profit Margin and Revenue per Share. The figures I used to compute the ratio’s came from the 2007 Financial Statements of Estee Lauder. Ratio| Calculation| | | 880. | . 587| | 1500. 7| | | 1383. 6| . 9219| | 1500. 7| | Return on investment = net before-tax profit / net worth| 711. 0| . 10| | 7037. 5| | ROA| 449. 3| . 1089| | 4125. 7| | Return on Equity = Net Income/Shareholders Equity| 449. 3| . 375| | 1199| | Revenues per Share = Revenues/ Shares Outstanding| 7037. 5| 32. 37| | 217. 4 shares| | Net Profit Margin = Net Earnings/Sales| 449. 3| . 064| | 7037. 5| | Internal Factor Evaluation (IFE) Matrix Internal Factor Evaluation is a strategic management tool for auditing or evaluating major strengths and weaknesses in functional areas of a business. IFE matrix also provides a basis for identifying and evaluating relationships among those areas. As for Estee Lauder their weaknesses were not as detrimental as their strength nor would they have a long term effect on Estee Lauder. Key Internal Factors| Weight| Rating| Weighted Score| Strengths| | | | 1. Sells products through upscale department stores, specialty retailers, and prestige salons. | 0. 09| 3| 0. 27| 2. Has 26 brands, sells products over 130 countries and territories| 0. 12| 4| 0. 48| 3. One of the first major cosmetics firms to offer online shopping. | 0. 11| 4| 0. 44| 4. Prestige pricing is an effective strategy given the target market. | 0. 11| 4| 0. 44| 5. First company to offer free samples and gift with purchase. | 0. 12| 4| 0. 48| 6. In 2006, the travel retail business comprised approximately 7% of total sales and 20% of operating income| 0. 10| 3| 0. 30| 7. First industry to introduce consistent brand imagery around the world| 0. 11| 4| 0. 44| 8. The company uses celebrities as endorsers in testimonial advertising. | 0. 12| 4| 0. 48| Weakness| | | | 1. Does not sell at lower class retail outlets . | 0. 04| 1| 0. 04| 2. They do not put FDA warning labels on the | 0. 4| 1| 0. 04| 3. Increase of long term debt from 2006 to 2007 from 698. 2 million to 1,404. 7 million| 0. 04| 1| 0. 04| Total:| 1. 0| | 3. 45| SWOT Matrix The SWOT Matrix helps visualize the analysis. Also, when executing this analysis it is important to understand how these elements work together. When an organization matched internal strengths to external opportunities, it creates c ore competencies in meeting the needs of its customers. In addition, an organization should act to convert internal weaknesses into strengths and external threats into opportunities. | Strengths 1. Sells products through upscale department stores, specialty retailers, and prestige salons. 2. One of the first major cosmetic firms to offer online shopping. 3. Prestige pricing is an effective strategy given the target markets 4. First company to offer free samples and gift with purchase. 5. In 2006, the travel retail business comprised approximately 7% of total sales and 20% of operating income 6. First industry to introduce consistent brand imagery around the world 7. The company uses celebrities as endorsers in the testimonial advertising| Weaknesses 1. Does not sell at lower class retail outlets. 2. They do not put FDA warning labels on the products. 3. Increase of long term debt from 2006 to 2007 from 698. 2 million to 1,404. 7 million. | Opportunities 1. Expected growth in the personal products industry will be fueled by the rising demand from emerging and developing markets. 2. Optimization of brand portfolio. 3. Strengthening of global markets 4. Expansion of global markets 5. Diversification of distribution channel| SO Strategies 1. (S5, S4, O2) Create more products. 2. (S1,O1,S3) Adding more online marketing to developing markets. | WO Strategies 1. (W3,O2) Add FDA warning labels to new products being developed. . (W4,O1) Decrease long term debt give opportunity to enter more global markets. | Threats 1. Domination of the Asian department store channel 2. Australia has a slower and difficult retail environment particularly in the fragrance category. 3. Unemployment rate increase will disable Americans to buy the high-end products 4. The use of aerosols fluorocarbons in pr oducts damaging the environment. 5. Animal testing for new products | ST Strategies 1. (T1, S3,S4) Use strategy of free samples and online retail to market into the Asian market. 2. (T2, S4) Give more free samples to Australian market to increase sales. . (S6, T5) Have advertising with celebrities expressing that products are not animal tested. | WT Strategies 1. (W2, T3) Sell to lower class retail chain stores such as Wal-Mart. 2. (W3, W4,W5) Add to label that products used are eco-friendly | SPACE Matrix The Strategic Position and Action Evaluation (SPACE) Matrix, is Stage 2 matching tools. Its four-quadrant framework indicates whether aggressive, conservative, defensive, or competitive strategies are most appropriate for a given organization. After constructing the SPACE Matrix for Estee Lauder, Estee Lauder will fall under an aggressive quadrant. Internal Strategic Position| External Strategic Position| Financial Strength (FS)Return on investment 5Leverage 5Liquidity 4Working Capital 5Cash Flow 6 Total: (25/5) 5| Environmental Stability (ES)Technological changes -1Rate of inflation -5Price range of competing products -4Competitive pressure -4 Total: (-14/4) -3. | Competitive Advantage (CA)Market Share -1Product quality -1Customer Loyalty -1Competition’s capacity utilization -5Control over suppliers and distributors -5Total: (-13/5) -2. 6| Industry Strength (IS)Growth Potential 6Profit potential 5Financial stability 4Total: (15/3) 5| X-axis: -2. 6+ (5) = 2. 4 FS Y-axis: -3. 5+ (5) = 1. 5 CA IS (2. 4, 1. 5) ES Internal External Matrix The Internal External Matrix positions Estee Lauders various divisions in this display shown. From the given information it is recommended that Estee Lauder Grow and maintain. This is based on the EFE IFE Score Averages of 2. 7 2. 5 respectively. They should involve the company in: Backward, Forward and Horizontal Integration, Market penetration, Market development, and Product development. The IFE Total Weighted Scores The EFE Total Weighted Scores 4 | 3 Strong| 2 Average| 1 Weak| 3 High| I| II| III| 2 Medium| IV| V| VI| 1 Low| VII| VIII| IX| Total Weighted EFE = 2. 7 Total Weighted IFE = 2. 5 Segments| $ Revenue| % Revenue| EFE Scores| IFE Scores| 1. Skin Care| $2,601,000| 37. 0%| 3| 3| 2. Makeup| 2,712,700| 38. 5%| 2. 5| 3| 3. Fragrance| 1,308,600| 18. 6%| 3| 2. 5| 4. Hair Care| 377,100| 5. 4%| 2. 0| 2. 0| 5. Other| 38,100| 0. 5%| 3| 2| Total| $7,037,500. 00| 100. 0%| 2. 7| 2. 5| Recommendations We recommend the follow for The Este lauder companies: 1. To respond to the economic crisis if Estee lauder finds new service solutions and ways of utilizing social media to address the consumers new mindset. 2. Come up with brands for lower and middle class consumers. 3. Estee lauder can give out complimentary make-up application classes and free facials to market products. 4. Create less expensive sizes of best selling products and use of discreet pricing at make-up counters. 5. Develop a recycling program for products by giving out discounts when consumers bring outdated and empty make-up containers. 6. Create limited edition products that appeal to the fashion conscious consumer. 7. Shift in preference of products to demographic and cultural regions on how consumers shop. 8. Foreign currency fluctuations affecting the Companys results of operations and the value of its foreign assets, the relative prices at which the Company and its foreign competitors will sell products in the same markets and the Companys operating and manufacturing costs outside of the United States. 9. Social, political and economic risks to the Companys foreign or domestic manufacturing, distribution and retail operations, including changes in foreign investment and trade policies and regulations of the host countries and of the United States. 10. Increased competitive activity from companies in the skin care, makeup, fragrance and hair care businesses, some of which have greater resources than the Company does. 11. The Companys ability to develop, produce and market new products on which future operating results may depend and to successfully address challenges in the Companys business. 12. Changes in product mix to products which are less profitable. Changes in global or local conditions, including those due to the volatility in the global equity markets, natural disasters, real or perceived epidemics, or energy costs, that could affect consumer purchasing, the willingness or ability of consumers to travel and/or purchase the products while traveling, the financial strength of the customers, suppliers or other contract counterparties, the Companys operations, the cost and availability of capital which the Company may need for new equipment, facilities or acquisitions, the returns that the Company is able to generate on its pension assets and the resulting impact on its funding obligations, the cost and availability of raw materials and the assumptions underlying the Companys critical accounting estimates.