Reaching Your Full Potential free essay sample

When a person has a goal, the best thing to do is go above and beyond your potential to achieve it. Despite the difficulty level of the goal, it is the struggle and persistence of the person to make it an even bigger accomplishment than they expected when they achieve it. In some cases, this is not what tends to happen, most people forget about this principle and settle for less. Arnold Toynbee explains how important it is to set a goal much higher than a person would originally set it to be, reason being is that it will give them more of a satisfaction reaching it. The author is not only explaining the principle of life, but giving everyone a sense of direction in life. He is explaining that although many people might have a goal set, it is more of a struggle to try to reach that goal itself instead of setting a higher goal, making it easier to accomplish the goal that they started off with. We will write a custom essay sample on Reaching Your Full Potential or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Instead, he tries to help his readers understand that there is more than what meets the eye. Meaning, if a person’s goal is to lose a couple pounds, they should go and get a pair of jeans of their choice; couple sizes down from their original size of course, and set their goal to fit those jeans. If they accomplish it, they wouldn’t have just lost a couple of pounds, but they would’ve felt a million times better knowing they did more than they would’ve by setting their standards to just â€Å"losing a couple of pounds†. In the second half of the quote, Arnold explains how that concept actually works. When a person sets a goal to the highest of their potential, they will not only reach their goal with a higher satisfaction, but a broader sense of what they are truly capable of. For example, when you set a realistic but challenging/inspiring goal, it does wonders. Take a big dream, like â€Å"I want to be famous,† and break it down into smaller, more manageable steps. Being with something like, â€Å"I want to star in movie,† â€Å"I want to go to three auditions a week,† â€Å"I want to move to another city† and â€Å"I want to save about $5,000 so I can move. † Make the goal big enough to challenge and excite you, but not so big that you hesitate to take the first step. I personally agree with Toynbee’s thoughts because my mentality is somewhat the same. I may not have the most understandable goals, but my goals have been set from the past 2 years and I’m not planning on changing it anytime soon. Originally, I’d have my goal set to become an architect, but I realized that being an architect wasn’t motivating me enough to push myself far enough so I thought of the things that meant the most to me, which were autistic kids. I told myself if I were to become an architect, I’d eventually be able to design, construct, and open an autism shelter by myself. So I changed my goal to opening an autism shelter, and not only will that help me accomplish my first intended goal, I’ll be able to accomplish something that I wouldn’t have ever thought was possible by keeping my goal as simple as becoming an architect. Despite the difficulty of a person’s goal, their determination and character is what makes things happen. They must struggle and be persistence to make it an even bigger accomplishment than they expected when they achieve it. While most people settle for less, the smart one listen to Arnold Toynbee and go above and beyond to reach their full potential.

Women In Ancient India essays

Women In Ancient India essays In ancient India, women occupied a very important position with, in fact a superior position to, man. Literary evidence suggests that kings and towns were destroyed because a single woman was wronged by the state. For example, Elango Adigal's Sillapathigaram teaches us Madurai, the capital of the Pandyas was burnt because Pandyan Nedunchezhiyan mistakenly killed her husband on theft charges. Valmiki's Ramayana teaches us that Ravana and his entire clan was wiped out because he abducted Sita. Veda Vyasa's Mahabharatha teaches us that all the Kauravas were killed because they humiliated Draupadi in public. To instill such high ideals in humankind, Indian ancestors created a plethora of godesses who enjoyed equal status with their husbands. The concept of Ardhanareeshwarar, where God is depicted as half-man and half-woman, is a concrete example to support this argument. In many philosophical texts God is referred to a Tat, meaning It and that God is beyond gender. And, one would find a comparable Godess for each God. Further, we know for a fact that ancient India was permissive; women could have multiple husbands, widows could remarry, divorce was permitted for incompatability or when estranged. In contemporary India, women occupy a paradoxical status. On the one hand, there are godesses featuring in the "Hindu" pantheon and revered by men. On the other, some wives are burnt because they did not bring enough "dowry" (the horrible institutionalized and illegal practice of expecting the woman's parent to provide a large purse to the groom); women are victimized by powerful local political figures and their family; some women are abducted by rich youths with impunity; and there are credible stories of female infanticide in rural India. Surely, these cases are not the norm. Nevertheless, it is horrifying to see that they happen. Some may argue that these incidences no way compare to the domestic violence rate i ...

Ethical principles that you personally believe that reflect natural Essay

Ethical principles that you personally believe that reflect natural laws that are self -evident and that all people ought to ascribe to - Essay Example The ethical principles guided by natural law all pertain to the common good of all. They are the set of principles generally accepted by al. An example of an ethic dictated by natural law and generally accepted is morality. People from all cultures, religion and races agree that everyone should uphold morality in all aspects. According to Cheryl things that people should not do include, taking someone’s life, blasphemy, lying all these are ethics the humanity should uphold. All these ethics are known by all humanity; it is also given by god and directed towards the greater good of the society. These are some of the vices that the human law terms as natural law. Even with the ethics being set people may choose not to follow them, the consequences’ of such actions will be enacted by human law (Cheryl, 67). Ethics dictated by natural law instructs the people on the use of our liberty. The ethics under natural law guides the code of conduct we as humans should uphold collectively. It is a form of social configuration that will allow the community to pursue peace, contentment and success (Cheryl,

Ethics Essay Example | Topics and Well Written Essays - 250 words - 24

Ethics - Essay Example The line between doing the job and meeting some pre-conceived notion is not only immoral but also suggests the kind of society that exists. The roles have been wrongly defined and this is the reason why many people end up being discriminated on one context or the other, not necessarily because of their own doing. The human resource policy can address these issues by being very critical about any elements that are being seen as discriminatory. It can raise these points so that the anomalies are done away with at the earliest (Bellizzi and Hasty, 2001). More so when the organization wishes to send out advertisements, these must be checked by the relevant staff within the human resources management department to make sure that discrimination and its related nuances are not being conveyed from the realms of the organization. In essence, discrimination is a major issue that many organizations in this day and age face, and it would be significant to resolve this problem once and for

The Effect of World Agribusiness Trade on Arizona, or American Essay

The Effect of World Agribusiness Trade on Arizona, or American Southwest - Essay Example Based on the fact that the statistics are based on the Bureau of Economic Analysis, it shows that they are genuine, and, hence, need to be offered the optimum priority in terms of consideration on how the international agribusiness has affected Arizona. The table compares Arizona with other U.S selected states as a way of demonstrating the effect of international agribusiness to Arizona (Moss et al., 2012, 5-7). The table enumerates that the GDP generated in Colorado through agribusiness is on the same order as Arizona. It is noted that both Arizona and Colorado primary livestock and crop production is 0.5 and 0.6 respectively for all industries. The statistics on the table show that Arizona started participating in international agribusiness several years ago. Fundamentally, the implication of the percentage is relatively lower than the share in the U.S as a whole. Thus, the implication of the table below is agribusiness and other related trade issues have not created a lot of positive impact in Arizona in general. The enumeration is related to on ten years ago. Thus, it implies that the initial impact of agribusiness on Arizona was not worthwhile. The reason for poor agribusiness in the initial year can be due to poor farming methods and other related aspects in agribusiness (Miljkovic, 2006, 17-19). Thus, the illustration made on the table below is genuine based on the analysis done by the Bureau of Economic Analysis.

The Impact Of Globalization Business Essay

The Impact Of Globalization Business Essay Globalization: An Insight In recent years, swiftly escalating global competition, a sharp focus on quality, and an ever increasing zest and quest for higher productivity, led to new circumstances for a large number of organizations which are operating on a Global platform. Globalization (economic or otherwise) has lead to a total makeover of every phase of business. The scope of these effects ranges from manufacturing, to product development, vendor support, integration, upto logistics and even best manufacturing practices. Thus, globalization is a mixed bag of opportunities and challenges. Today, doing business at the global platforms is no longer a luxury. It is a necessity if businesses want to survive in the long run. About the Organization The organization chosen for this response is coded as VR Shoes Inc., a leading name worldwide in sports gear shoes. To protect the identity of the organisation, I have assigned it this name. I shall use the case at hand to demonstrate how, in a real life organisation, globalization affected the operations, code of conduct, strategy, trade union behavior, organizations outlook and response to corporate social responsibility (CSR) and other aspects of business. The approximate time span, for which I have discussed the case, is from mid 1980s to the end of 1990s. The Dangers of Globalization: Leveraging the advantages of global out-sourcing opportunities so as to produce optimally-costing sports gear and shoes, alongwith sound investments into newer designs and marketing campaigns, VR Shoes drove to severe criticism for outsourcing products to nations where low wages, bad labor conditions, human rights violations were rampant. These were challenges, which VR Shoes had not envisaged as part of their Go Global campaign. (Locke, R.,2002). Initially, VR Shoes top and middle level managers refused to accept responsibility on account of the multitude of labor and environmental concerns raised globally by adversaries, human rights groups, and environmentalists. By early 1992, VR Shoes devised a Code of Conduct, which mandated that the suppliers observed basic labor and environmental norms as per the law of the resident country where plants and facilities were located. New and existing suppliers, both, were warranted to adhere to this code. This is directly attributable to the ef fects of global business mandates, which VR Shoes had to fall in line with. The Impact of Globalization: The impact of globalization in businesses has been discussed under the following nine heads: Globalization Challenges to Product Design Globalization Newer Training Regimes for Staff Globalization Increased Monitoring of Suppliers Supply Chains Relationships with Global Not for Profit Organizations Globalization Globalization Trade Unionism Globalization Meeting of Consumer Expectations Multi-National and Multi-Cultural Managements in Globalised Businesses Economies of Scale Globalization Globalization Challenges to Product Design In the 1990s, design was also thrown up by globalization as it took a quick seize of the Asia-Europe-America axis. Asian corporations from Japan and Taiwan acknowledged very early on the importance of design for their intensive marketing efforts. Consequently, VR Shoes Inc. opened contact offices in Asia Europe, which functioned as probes in their respective markets. Globalization Newer Training Regimes for Staff As part of the changes mandated by globalization efforts, VR Shoes created newer functional departments like those for catering to the specific needs of training for the employees. This was a grey area in the sense that VR Shoes had never considered a need for the training of its employees. Globalization efforts made the organisation to think on such lines. Some of the newer departments were finally clubbed under Corporate Responsibility and Compliance Department. As of now, VR Shoes has 100 employees specifically dedicated to ensure the compliance of labor and environmental norms. These are located in all countries where VR Shoes products are being manufactured. However, but for the impact of globalization, business in VR Shoes would not have evolved to cater to such an important aspect. Globalization Increased Monitoring of Suppliers Supply Chains Another effect which globalization of production activities resulted in for VR Shoes is its heightened monitoring of its suppliers who are located around the globe. This is necessitated by stiff global competition from rival players in this field. With suppliers located around the globe, and competition not allowing for any lapse in quality, whatsoever, organizations are fast realizing the need to keep quality tabs. Inspection is carried out by VR Shoes own production staffs who are deputed for this purpose from any facility in the world map.VR Shoes own labor specialists and third party consultants like PriceWaterhouseCoopers (PWC) are also engaged in such activities. This level of serious and committed concern for quality is the offshoot of global competition and newer business ethics and norms. Relationships with Global Not for Profit Organizations Globalization Over and above developing internal skills, capacity, and expertise in standards and Corporate Social Responsibility (CSR), working on its vendors suppliers, VR Shoes has been active in supporting many different global Non-for-Profit organizations, which are directed at improving standards for employees in various under developed developing nations. For instance, VR Shoes is involved in the United Nations Global Compact, a program that seeks to promote CSR amongst international business organizations (Locke, R., 2002). Such relationships would never have been possible in localized business environments, which we had witnessed for centuries prior to the present day Globalization wave. Globalization Trade Unionism Trade unions are broadening their agenda items so as to include emerging issues like as engaging with international business giants organizations. This has made competition the absolute regulatory principle at the world business platforms. (Bieler, A, 2008). At VR Shoes also, in the ever on-going search for lower labor costs competitive business strategies, production has increasingly been restructured and organized on a trans-national platform across borders. Consequent to this, there is an increasing pressure to de-regulate labor markets. (Cohen, E., 2006) Globalization Meeting of Consumer Expectations Usually, consumers across the globe are better informed, have higher incomes and hence have more exacting requirements. This phenomenon compels business houses to strive and meet better product and service standards. This also happened with VR Shoes who had to continuously improvise and excel to meet the ever increasing quality and service needs of its customers. Multi-National and Multi-Cultural Managements in Globalised Businesses Another challenge faced by businesses and their managers is a multi-national business environment. A multi-cultural employment policy is needed to tackle employees from various countries, ethnicities, languages, religion culture. Their responses to reward, recognitions, motivational mechanisms etc. are very varied. In the case of VR Shoes Inc., the Japanese managers were disappointed with their Thai subordinates who didnt respond well to Japanese methods of building up corporate loyalty and motivation. But, as soon as they converted production targets into a game, the Thais excelled over Japanese peers! Economies of scale Globalization One of the advantages of globalization has been the fact that selling into a global market allows room for huge economies of scale. VR Shoes did successfully leverage this to beat rivals who were not truly global in operations. Challenges posed by Globalization to Data Management Information Exchange Many recent advances in mankinds ability to store, manage, process share information in digital forms has lead to a total reshaping of economies and social infrastructures of many countries around the world. (Information Technology and Globalization, 2006). Information is the emerging currency of global businesses. Moreover, its security is a worrisome challenge to global operations. Globalization is flattening the world. The threat to information while being stored or exchanged is getting real by the day. Already, China is testing U.S., U.K, and other national cyber-defenses. Economic systems may be distributed globally, operating in a variety of environments. (Olzak, T., 2008). There are specific threats to critical business secrets and databases. In the global business scenario, rival organizations seek to pry on their competitors and peers. Data security and management is thus fast turning into a business threat. However, Information technologies are the backbone of globalizatio n. Meeting the Challenges posed by Globalization to Data Management Information Exchange IT giants in global businesses are warranted by law that they must maintain and demonstrate compliance with a host of security standards, and guidelines. In the United States, the Federal Information Security Management Act of 2002 (FISMA) is the backbone. This act requires each federal agency to develop, document, and implement cost-effective programs to achieve information security on their systems (Olson, C., 2007). Some of the main postulates of the act are as under: Implement Repeatable Processes Based on Best Practices Provide a Comprehensive and Consistent View of the IT Ecosystem Implement Effective Change Management Automate Processes Facilitate Compliance Testing Globalization: Its benefits to the end user of VR Shoes In the particular case we discussed above, for VR Shoes Inc., the organisaton gained on many fronts and so did the society at large, as we discussed above. Nevertheless, I strongly feel that the winner at the end of the day is the End-User of the products being produced by VR Shoes Inc. Not only does the user get world-class products at local and highly competitive prices, but is also assured of good quality and is sure that the company follows safe manufacturing processes and does not use harmful chemicals. The competition ensures that users of the products of VR Shoes Inc. get fabulous after sales service from the leader in sports gear and shoes. In the stray event of a bad product reaching the customer, the global image of the manufacturer compels it to offer hassle free replacement of refund, whichever the customer demands. Not all this would have been possible in a regulated and closed business environment. It is a fruit of globalization, which is finally served to the customer. REFERENCES Bieler, A. Impact of Globalization on Labor and Trade Unions. http://openesf.net/projects/labour-and-globalization/ Cohen, E. (2006). Effects of Globalization on firms. Paris: Siemens Business Service Information Technology and Globalization. (2006). www.globalenvision.org/library Locke, R. (2002). Note on corporate citizenship in a global economy. Cambridge, MA: Industrial Performance Center, Massachusetts Institute of Technology. Olson, C. (2007). Meeting the Challenge of IT Security Compliance in the Federal Government: BMC Software. Olzak, T. (2008). The Information Security Risk of Globalization. http://it.toolbox.com/blogs/adventuresinsecurity/the-information-security-risk-of-globalization-24341

Childhood Influences Impact the Writing of F. Scott Fitzgerald Essay

Childhood Influences Impact the Writing of F. Scott Fitzgerald On Wednesday February 12 of 1890 F. Scott Fitzgerald's parents were married in Washington D.C. Six years later on September 24, 1896 Francis Scott Key Fitzgerald was born at his home 481 Laurel Ave. in St. Paul, Minnesota. His two infant older sisters had died from a violent influenza so that by the time Fitzgerald came along Mollie Fitzgerald had become the proverbial nightmare that known as an overprotective mother. Fitzgerald's mother was no traditional mother though, for she was known for her eccentricities. These eccentricities disturbed young Scott's life, "Fitzgerald later described his mother as 'half insane with pathological nervous worry'" (Bruccoli 15), but nothing worried anyone in the family so much as his father's failure to hold down a job. It was because his father lost his job as a wicker furniture manufacturer and salesman the family was forced to move from St. Paul to Buffalo in April of 1898, where his father began work for Proctor and Gamble. In January of 1901 the family moved from Buffalo to Syracuse where Edward had been transferred by his employer and where, on Sunday July 21, 1901 Scott's younger sister Annabel was born. Just two years later the family was back in Buffalo and just five years after that the family had returned to St. Paul and Grandma McQuillan's money. Grandma, born Louisa McQuillan, was a widow. Her husband Phillip Francis McQuillan was a man of Irish ancestry who had been a successful business man and grocer and when he died at age 43 he left behind a good $500,000 dollars to the family. Because of their financial problems the Fitzgerald family was often reliant on family money to survive. The Fitzgera... ...-occupation with glamour describe some of the main themes of his writing and indeed were some of the main themes of his childhood. Works Cited Bruccoli, Matthew J. Some Sort of Epic Grandeur. New York: Harcourt Brace Jovanovich, Publishers, 1981 Caudle, Bill. "F. Scott Fitzgerald Walking Tour of St. Paul, MN". January 8, 2003. September 9, 2003 <http://home.att.net/~caudle/fscotwlk.htm> Prigozy, Ruth. "The Fitzgeralds". F. Scott Fitzgerald Society. September 9, 2003. <http://www.zeldafitzgerald.com/fitzgeralds/index.asp> The Board of Trustees of the University of South Carolina. "Quotations". January 28, 1997. University of South Carolina. September 9, 2003 <http://www.sc.edu/fitzgerald/quotes/quotes1.html>

100 Years of Indian Cinema Essay

Tracing the history, birth and evolution of Indian cinema is always an exhilarating experience. According to historians, Harischandra Sakharam Bhatvadekar (Save Dada, 1868- 1958) and Hiralal Sen were among the pioneers who produced moving images in India for the first time. Bhatvadekar was part of the audience which attended Lumiere’s actuals screened for the first time in India, at Watson Hotel in Bombay by Lumiere’s agent, Marius Sestier, in 1896. Bhatvadekar was so impressed by the images he saw that he decided to make them in India. He had some experience of capturing images as he owned a still photography studio. He had to mobilize all his resources to import a camera and shoot a wrestling match and then send it to England for processing. He finally screened it in 1901. This is how moving images – what we now call cinema – arrived in India. D. G. Phalke Cinema developed fast, and its popularity grew immensely when image-makers started telling stories through moving images. Even during the silent era (up to 1931) cinema made an immeasurable impact through its ability to reach the people in a big way. Dhundiraj Govind Phalke, (D. G. Phalke, 1870- 1944), was totally captivated by the effect of cinema when he saw the silent film, The Life of Christ, in 1910. Phalke, who had a short stint as a photographer and then as a printing press owner, decided to take up filmmaking as his career. He travelled to London to procure filmmaking equipment and learn its process. After his return, he made India’s first feature film, Raja Hrischandra, and released it in 1913. He went on to make a series of other films, fulfilling his ambition of showing Indian gods on the silver screen. Thus, Phalke became the father of Indian cinema. It is now 100 years and time to celebrate. Aesthetics of India Cinema Cinema by its very nature is deceptive. This was evident even during the early stages of its emergence (1900-1903), when French illusionist Georges Melies used the camera to produce trick visual effects. Later when German Expressionist cinema asserted itself during the silent era, films mainly dealt with horror, mental illness, basic emotions etc. They were presented on the screen in an artistic style and studio sets were created with peculiar geometric designs, lighting and shadows that looked totally different from the straightforward narration used thus far. Many films such as The Cabinet of Dr. Caligari (1920), The Golem (1920), Last Laugh (1924), Metropolis (1927) were direct products of expressionism. It is interesting to note that while Hollywood filmmakers, particularly stalwarts such as Alfred Hitchcock and others who specialized in crime drama, were totally influenced by this style of filmmaking, Indian films made during the silent era or even after it, never came under the influence of expressionist cinema. This is probably because Indian cinema, during its early years (covering both the silent era and the first talkies) stuck mainly to the mythological and the historical. These films were total replicas of the popular stage productions of that time. As a result of this, Indian cinema maintained its own identity. The first Indian talkie, Alam Ara (1931), we are told, was a big success. It had so many songs that people who had seen it say it was composed more of songs than of dialogue. What made Indian cinema distinctly different from other cinemas was this practice of using songs in films, a tradition which has persisted till date and probably will continue forever. In the early decades – during 1940s, 50s and 60s, known as the golden days of Hindi songs – pioneering music composers posted some outstanding achievements and made a rich contribution to the Seventh Art through songs that remain immortal. In the 40s, the famous New Theatres Company from Calcutta promoted legendary composers such as R. C. Boral, Pankaj Mullick, Timir Baran, and many others, while celebrities such as Kundanlal Saigal, Pankaj Mullick, Kurshid, Parul Ghosh, Umadevi, Kannan Devi, Juthika Roy enriched film music with their melodious voices. Bombay Talkies, the film company of Bombay, also took the cue from Calcutta, with Saraswathi Devi and Anil Biswas creating some outstanding tunes for films songs. It was in 1950s that Hindi cinema saw its finest period when the popularity of Hindi film songs reached its peak. The immortal voices of Lata Mangeshkar, Noor Jehan, Suraiya, Amir Bai Karnataki, Geeta Dutt, Asha Bhosle, Mukesh, Mohammed Rafi, Talat Mohammed, Manna Dey, Hemant Kumar and Kishore Kumar captivated the hearts of music lovers. Equally eminent were the lyricists – Kavi Pradip, Prem Dhawan, D. N. Madhok, Kidar Sharma, Shailendra, Hasarat Jaipuri, Majrooh Sultanpuri, Sahir Ludhianvi, Shakil Badayuni, Kamar Jalalabadi, Bharat Vyas, Gulzar and many others. A galaxy of music composers – Khemchand Prakash, Husnlal Bhagatram, Naushad, C. Ramchandra, S. D. Burman, Hemant Kumar, Roshan and Madan Mohan created some memorable tunes for these songs. All of this perhaps explains why Indian cinema has successfully resisted Hollywood’s domination, unlike in other parts of the world, including Europe, where Hollywood controls 70 to 80 % of occupancy in the theatres. Our Hindi cinema, or Bollywood, which laid its foundations in the 50s, adopted its own formula, different from the one Hollywood had established in early 1930s. Hollywood hired talented filmmakers to make films with a story embodying dramatic elements, hero, heroine, love and romance, a bit of religion, fight sequences, etc and a treatment with a universal appeal in order to attract a global audience. This strategy has been successful in large measure. Indian Bollywood, on the other hand, adopted a formula which included a hero with multi-dimensional talent who could accomplish absolutely anything, a heroine with a noble character, who was also a devoted life partner, and ready to undergo any suffering in life for the cause of her family’s welfare, their romance enhanced by songs, a villain or a vamp who torment the couple, sentimental melodrama, a fight, the end of the villain – and ultimately all ends well. Sometimes the film may be a tragedy too in which the hero or heroine becomes a martyr. This perceived formula percolated down to the regional cinema industry as well, successfully attracting mass audiences to cinema. Hollywood cinema, on the other hand, failed to bring in a large public, except in a few urban pockets. It was hindered as much by the language barrier as by the fierce competition from local films which provided better entertainment. Economically speaking, it is gratifying to know that we have our own very large, independent and rapidly growing film industry. There is, of course, degeneration in quality, but that is a matter for another discussion. D. G. Phalke probably never imagined that the Indian feature film industry, whose foundation he had laid, would become the largest film industry in the world, churning out, against innumerable odds, more than a thousand films annually. Hollywood is now thinking of capturing the Indian market by dubbing its films in the regional languages and pushing them through T. V. channels and local theatres. Arrival of the New Cinema India had its first International Film Festival in Bombay in 1952, and the Neo-realism films screened there made a big impact on our filmmakers. This marked the beginning of the New Cinema movement, engendered by the release of Do Bigha Zameen (1953) and Pather Panchali (1955). The well established formula of Bollywood films with music and dance was dispensed with here and low-budget films, particularly in the regional languages, started making their presence felt in a big way, both nationally and internationally. However, while many of the new cinema productions do win awards and laurels, they are yet to establish their economic viability by reaching people through regular commercial releases. The Advent of Technology Basically, cinema is a gift of science to art, an art which is composite in nature. Its growth, in terms of both technology and art, has been phenomenal, and its development particularly in its technology and format has been incredibly fast, making it exceedingly difficult for its practitioners to keep up the pace. It all began with the loading of celluloid films onto a camera and shooting the action as per the screenplay. In its technology, cinema, absorbed many innovations. Sound and dialogue entered in a big way in the early 30s, then it got its images painted in pleasing colours, and innovations in camera made it possible to work wonders in the field of special effects. However, despite these innovations, cinema remained basically in the celluloid format with 24 frames per second, with action being captured on film reel and stored in cans. Today, this concept is undergoing a sea change. The new digital technology has arrived, with a potential so immense that it has totally revolutionized both the production and the projection systems. To put it simply, digital cinema involves storing a film in a disc, like the hard disc of a computer, similar to DVDs, and projecting it on the screen by a digital projector. Astonishingly enough, it enjoys the great advantage of satellite projection from one centre to other centres. The quality of the image depends on the resolution, now commonly known as 2K file, which, in turn, depends on the kind of camera used. Research and development are continuous and relentless, with many innovations entering the market every day. Digital Cinema – Production Digital cinema production just needs a Digital video camera, recording tapes to record the images and computer and software to edit them. The biggest advantage of digital video is the cost-benefit. Shooting on the conventional film reel is cumbersome and hundreds of times more expensive. Equally important is the easier digital editing process. Digital editing is abundantly used by filmmakers now even for films shot on reel. They convert the film footage into digital format for post production and then back to film. This conversion process is costly, though, and the quality of the image suffers. However, digital cinema need not go through this process. It can opt directly for editing. In fact, the moment a digital film is shot, the result can be seen immediately as no processing required. It can go for post production right away, bypassing laboratory processing. If results are unsatisfactory, repeat shots can be taken on the spot at no extra cost. Digital Cinema – Distribution Film distribution through the digital system has many advantages. In the celluloid process, the cost of making a 35 mm print in the conventional way is around Rs. One lakh, while a film’s simultaneous distribution in 1000 centers for instance, with 1000 prints, will cost approximately Rs. 10 crores. In the digital system, a hard drive disc of a film will cost around Rs10, 000/- which is almost one tenth of a 35 mm print. Encrypted discs can also help avoid piracy. Yet another advantage is that the disc can be programmed for projection and, by providing codes for the servers, its unauthorized and illegal use can be avoided. Moreover, the cumbersome, bulky and costly process of shipping of film reels to and fro to the screening venues is easily overcome. Digital discs can be easily shipped through the courier system. Digital movies are simple computer files. They can be transmitted through broadband cables and played in hundreds of theatres simultaneously. It should also be noted, though, that copying these files is far simpler than copying reel films. Hence care should be taken to protect them properly from piracy. If a film is successful at the box-office and needs more shows, it can be quickly connected to other theatres with the digital signal. Digital Cinema –Projection Ultimately, what matters for the audience is the quality of the image and sound experienced when the visuals are projected onto the screen in cinema houses. According to experts, images – particularly those of landscapes – are of far better quality on film than on digital video. We do experience this while watching films in theatres. We notice a marked difference in the colour quality of the images. However, it is the considered opinion of users that while a film reel gets degraded after repeated screenings, the quality of the digital files remains unaffected. Taking Cinema to Rural Places In many villages in India, there are no regular theatres for film projection even today. People are deprived of watching films unless they go to the district or taluk headquarters. The lack of economic viability is the main reason. But recent developments show that the problem can be solved by using the satellite projection system and digital projectors. Small theaters with a seating capacity of around 100 to 300 can be constructed at a nominal cost and run by satellite projection; and the use of LED projectors can also help overcome the problem of outages. LED projectors need minimum power, and this can be managed with a maximum of 1 KW diesel power with UPS back up. An investment of around Rs 20 lakhs can earn handsome monthly returns. We can simultaneously run the show in several villages and small towns on the same day as the release of a film in major cities. It is a viable proposition for the film industry’s exhibition sector to take cinema to the country’s rural interiors. Growing apprehension There is a growing apprehension in the minds of many intellectuals that these fast paced developments may make a big difference to the quality of cinema, or what we call The Tenth Muse. A growing number of people will be able to capture visual images more easily; images may be created through software graphics on the computer without any actual shooting; even music is created and reproduced through software nowadays. However, while such a process has the advantage of easy access to cinema, it may not be able to portray the real human element that we experience even today when we see the great classics. This will be a big blow to cinema’s prestige. There may a huge spurt in the number of films produced, but at what cost? That is the question. And who knows whether the world will even call this process ‘film’, since ‘film’ in its present ‘reel’ form will not be there at all. It will be in the form of a disc or files. For all that, storytelling through the audio-visual medium is always enjoyable and loveable. Let us enjoy and celebrate its centenary.

Estee Lauder Case 1 Analysis Essays

Estee Lauder Case 1 Analysis Essays Estee Lauder Case 1 Analysis Paper Estee Lauder Case 1 Analysis Paper Lauder| | Table of Contents Case Abstract3 Vision Statement Mission Statement4 Vision Statement:4 Mission Statement:4 External Audit5 Opportunities Threats5 Competitive Profile Matrix (CPM)6 External Factor Evaluation (EFE) Matrix7 Internal Audit8 Strengths Weakness8 Financial Ratio Analysis9 Internal Factor Evaluation (IFE) Matrix10 SWOT Matrix11 SPACE Matrix12 Internal External Matrix13 Recommendations14 Case Abstract The Estee Lauder Companies Inc. engages in the manufacture, marketing, and sale of skin care, makeup, fragrance, and hair care products worldwide. It offers skin care products, including moisturizers, creams, lotions, cleansers, sun screens, and self-tanning products; and makeup products, which consist of lipsticks, lip glosses, mascaras, foundations, eye shadows, nail polishes, and powders, as well as related items, such as compacts, brushes, and other makeup tools. The company provides its fragrances products in various forms, including sprays and colognes, lotions, powders, creams, and soaps. Its hair care products comprise hair color and styling products, shampoos, conditioners, and finishing sprays. The Estee Lauder Companies sells its products under the Estee Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, M A C, Bobbi Brown, La Mer, Aveda, Jo Malone, Bumble and bumble, Darphin, American Beauty, Flirt! , Good Skin, Grassroots, and Ojon brand names. It also operates as a licensee for fragrances and/or cosmetics sold under the Tommy Hilfiger, Kiton, Donna Karan, Michael Kors, Sean John, Missoni, Daisy Fuentes, Tom Ford, and Mustang brand names. The company sells its products through department stores, specialty retailers, upscale perfumeries, pharmacies, salons, and spas, as well as through company-owned stores, spas, and Web sites; authorized retailer Web sites; stores on cruise ships; in-flight and duty-free shops; and self-select outlets. The Estee Lauder Companies Inc. was founded in 1946 and is based in New York, New York. Vision Statement Mission Statement Vision Statement: Bringing the Best to Everybody We Touch Mission Statement: We are a family company committed to working together with uncompromising ethics and integrity. We strive to always: 1. Provide customers with innovative cosmetic products of the highest quality. 2. Deliver outstanding service by treating each individual as we ourselves would like to be treated. 3. Create an environment that fosters personal growth and well being. 4. Build partnership with our suppliers, retailers and colleagues based on fairness and trust. 5. Enhance our reputation of image, style and prestige. 6. Pursue profit, but never at the expense of quality, service or reputation. 7. Eliminate waste and reduce inefficiencies in order to provide maximum value to our customers. 8. Be responsible citizen in every community we serve. External Audit Opportunities Threats Opportunities 1. Expected growth in the personal products industry is fueled by rising demand from emerging and developing markets. 2. Optimization of brand portfolio. 3. Strengthening of global markets 4. Expansion of global markets 5. Diversification of distribution channel 6. The world’s aging population represents an increased investment in the cosmetic industry. | Threats 1. Domination of the Asian department store channel 2. Australia has a slower and difficult retail environment particularly in the fragrance category. 3. Unemployment rate increase will disable Americans to buy the high-end products 4. The use of aerosols fluorocarbons in products damaging the environment. 5. Animal testing for new products | Competitive Profile Matrix (CPM) Companies indentify strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context through which to identify opportunities and threats. Competitor profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment. We used the same idea with Estee Lauder, L’Oreal, and Revlon. L’Oreal and Revlon is a real big competitor for Estee Lauder. Estee Lauder and L’Oreal perform above average on the CPM analysis. Revlon performed average compared how Estee Lauder and L’Oreal rated. | | Estee Lauder| L’Oreal| Revlon| Critical Success Factor| Weight| Rating| Score| Rating| Score| Rating| Score| Advertising| . 13| 3| . 39| 4| . 52| 4| . 52| Product Quality| . 12| 4| . 48| 4| . 48| 3| . 36| Price Competitiveness| . 10| 2| . 20| 4| . 28| 4| . 28| Management| . 12| 3| . 36| 2| . 4| 2| . 24| Financial Position| . 10| 3| . 30| 3| . 30| 3| . 30| Customer Loyalty| . 12| 3| . 36| 3| . 36| 3| . 36| Global Expansion| . 09| 4| . 36| 2| . 18| 2| . 18| Sales Distribution| . 08| 3| . 24| 3| . 24| 2| . 16| Manufacturing| . 07| 3| . 21| 3| . 21| 3| . 21| Research and Development| . 07| 2| . 14| 2| . 14| 2| . 14| Total:| 1. 00| | 3. 04| | 2. 95| | 2. 75| External Factor Evaluation (EFE) Ma trix An External Factor Evaluation (EFE) allows strategies to summaries and evaluate economic, social, and cultural factor through the uses of a numerical rating. In our case we evaluated the EFE of Estee Lauder. By numerically scaling Estee Lauder’s opportunities and threats we analyzed the importance of the programs they have to offer. First assigning each factor a weight of importance from 0. 0 to 1. 0, letting 0. 0 (least important) and 1. 0 (most important). Next we rated between 1 and 4 each key external factor to indicate how effective Estee Lauder structure. Finally multiplying the weight and the rating we got a score the show how effective each factor was. Key External Factors| Weight| Rating| Weighted Score| Opportunities| | | | 1. Expected growth in the personal products industry is fueled by rising demand from emerging and developing markets. | 0. 08| 2| 0. 16| 2. Optimization of brand portfolio. | 0. 10| 3| 0. 30| 3. Strengthening of global markets| 0. 10| 3| 0. 30| 4. Expansion of global markets| 0. 10| 3| 0. 30| 5. Diversification of distribution channel| 0. 09| 3| 0. 27| 6. The world’s aging population represents an increased investment in the cosmetic industry| 0. 08| 2| 0. 16| Threats| | | | 1. Domination of the Asian department store channel| 0. 09| 2| 0. 18| 2. Australia has a slower and difficult retail environment in the fragrance category| 0. 9| 2| 0. 18| 3. Unemployment rate increase will disable Americans to buy the high end product. | 0. 13| 4| 0. 52| 4. The use of aerosols and fluorocarbons with damaging the environment. | 0. 09| 2| 0. 18| 5. Animal testing for new products| 0. 05| 1| 0. 05| Total:| 1. 0| | 2. 60| Internal Audit Strengths Weakness Strengths 1. Sells products through ups cale department stores, specialty retailers, and prestige salons. 2. Has 26 brands, sells products over 130 countries a territories. 3. One of the first major cosmetic firms to offer online shopping. 4. Prestige pricing is an effective strategy given the target markets 5. First company to offer free samples and gift with purchase. 6. In 2006, the travel retail business comprised approximately 7% of total sales and 20% of operating income 7. First industry to introduce consistent brand imagery around the world 8. The company uses celebrities as endorsers in the testimonial advertising| Weakness 1. Does not sell at lower class retail outlets. 2. They do not put FDA warning labels on the products. 3. Increase in long term debt from 2006 to 2007 from 698. 2 million to 1,404. 7 million. | Financial Ratio Analysis The financial ratios are computed from both the income statement and balance sheet. Comparing ratios over time and used to industry averages is more likely to result in meaningful statistics that can be used to identify and evaluate strengths and weakness. Financial factors often alter existing strategies and change implementation plans. For Estee Lauder, we were only able to compute 4 of the financial ratios. The four financial ratios that we were able to compute were Return on Total Assets (ROA), Return on Equity, Net Profit Margin and Revenue per Share. The figures I used to compute the ratio’s came from the 2007 Financial Statements of Estee Lauder. Ratio| Calculation| | | 880. | . 587| | 1500. 7| | | 1383. 6| . 9219| | 1500. 7| | Return on investment = net before-tax profit / net worth| 711. 0| . 10| | 7037. 5| | ROA| 449. 3| . 1089| | 4125. 7| | Return on Equity = Net Income/Shareholders Equity| 449. 3| . 375| | 1199| | Revenues per Share = Revenues/ Shares Outstanding| 7037. 5| 32. 37| | 217. 4 shares| | Net Profit Margin = Net Earnings/Sales| 449. 3| . 064| | 7037. 5| | Internal Factor Evaluation (IFE) Matrix Internal Factor Evaluation is a strategic management tool for auditing or evaluating major strengths and weaknesses in functional areas of a business. IFE matrix also provides a basis for identifying and evaluating relationships among those areas. As for Estee Lauder their weaknesses were not as detrimental as their strength nor would they have a long term effect on Estee Lauder. Key Internal Factors| Weight| Rating| Weighted Score| Strengths| | | | 1. Sells products through upscale department stores, specialty retailers, and prestige salons. | 0. 09| 3| 0. 27| 2. Has 26 brands, sells products over 130 countries and territories| 0. 12| 4| 0. 48| 3. One of the first major cosmetics firms to offer online shopping. | 0. 11| 4| 0. 44| 4. Prestige pricing is an effective strategy given the target market. | 0. 11| 4| 0. 44| 5. First company to offer free samples and gift with purchase. | 0. 12| 4| 0. 48| 6. In 2006, the travel retail business comprised approximately 7% of total sales and 20% of operating income| 0. 10| 3| 0. 30| 7. First industry to introduce consistent brand imagery around the world| 0. 11| 4| 0. 44| 8. The company uses celebrities as endorsers in testimonial advertising. | 0. 12| 4| 0. 48| Weakness| | | | 1. Does not sell at lower class retail outlets . | 0. 04| 1| 0. 04| 2. They do not put FDA warning labels on the | 0. 4| 1| 0. 04| 3. Increase of long term debt from 2006 to 2007 from 698. 2 million to 1,404. 7 million| 0. 04| 1| 0. 04| Total:| 1. 0| | 3. 45| SWOT Matrix The SWOT Matrix helps visualize the analysis. Also, when executing this analysis it is important to understand how these elements work together. When an organization matched internal strengths to external opportunities, it creates c ore competencies in meeting the needs of its customers. In addition, an organization should act to convert internal weaknesses into strengths and external threats into opportunities. | Strengths 1. Sells products through upscale department stores, specialty retailers, and prestige salons. 2. One of the first major cosmetic firms to offer online shopping. 3. Prestige pricing is an effective strategy given the target markets 4. First company to offer free samples and gift with purchase. 5. In 2006, the travel retail business comprised approximately 7% of total sales and 20% of operating income 6. First industry to introduce consistent brand imagery around the world 7. The company uses celebrities as endorsers in the testimonial advertising| Weaknesses 1. Does not sell at lower class retail outlets. 2. They do not put FDA warning labels on the products. 3. Increase of long term debt from 2006 to 2007 from 698. 2 million to 1,404. 7 million. | Opportunities 1. Expected growth in the personal products industry will be fueled by the rising demand from emerging and developing markets. 2. Optimization of brand portfolio. 3. Strengthening of global markets 4. Expansion of global markets 5. Diversification of distribution channel| SO Strategies 1. (S5, S4, O2) Create more products. 2. (S1,O1,S3) Adding more online marketing to developing markets. | WO Strategies 1. (W3,O2) Add FDA warning labels to new products being developed. . (W4,O1) Decrease long term debt give opportunity to enter more global markets. | Threats 1. Domination of the Asian department store channel 2. Australia has a slower and difficult retail environment particularly in the fragrance category. 3. Unemployment rate increase will disable Americans to buy the high-end products 4. The use of aerosols fluorocarbons in pr oducts damaging the environment. 5. Animal testing for new products | ST Strategies 1. (T1, S3,S4) Use strategy of free samples and online retail to market into the Asian market. 2. (T2, S4) Give more free samples to Australian market to increase sales. . (S6, T5) Have advertising with celebrities expressing that products are not animal tested. | WT Strategies 1. (W2, T3) Sell to lower class retail chain stores such as Wal-Mart. 2. (W3, W4,W5) Add to label that products used are eco-friendly | SPACE Matrix The Strategic Position and Action Evaluation (SPACE) Matrix, is Stage 2 matching tools. Its four-quadrant framework indicates whether aggressive, conservative, defensive, or competitive strategies are most appropriate for a given organization. After constructing the SPACE Matrix for Estee Lauder, Estee Lauder will fall under an aggressive quadrant. Internal Strategic Position| External Strategic Position| Financial Strength (FS)Return on investment 5Leverage 5Liquidity 4Working Capital 5Cash Flow 6 Total: (25/5) 5| Environmental Stability (ES)Technological changes -1Rate of inflation -5Price range of competing products -4Competitive pressure -4 Total: (-14/4) -3. | Competitive Advantage (CA)Market Share -1Product quality -1Customer Loyalty -1Competition’s capacity utilization -5Control over suppliers and distributors -5Total: (-13/5) -2. 6| Industry Strength (IS)Growth Potential 6Profit potential 5Financial stability 4Total: (15/3) 5| X-axis: -2. 6+ (5) = 2. 4 FS Y-axis: -3. 5+ (5) = 1. 5 CA IS (2. 4, 1. 5) ES Internal External Matrix The Internal External Matrix positions Estee Lauders various divisions in this display shown. From the given information it is recommended that Estee Lauder Grow and maintain. This is based on the EFE IFE Score Averages of 2. 7 2. 5 respectively. They should involve the company in: Backward, Forward and Horizontal Integration, Market penetration, Market development, and Product development. The IFE Total Weighted Scores The EFE Total Weighted Scores 4 | 3 Strong| 2 Average| 1 Weak| 3 High| I| II| III| 2 Medium| IV| V| VI| 1 Low| VII| VIII| IX| Total Weighted EFE = 2. 7 Total Weighted IFE = 2. 5 Segments| $ Revenue| % Revenue| EFE Scores| IFE Scores| 1. Skin Care| $2,601,000| 37. 0%| 3| 3| 2. Makeup| 2,712,700| 38. 5%| 2. 5| 3| 3. Fragrance| 1,308,600| 18. 6%| 3| 2. 5| 4. Hair Care| 377,100| 5. 4%| 2. 0| 2. 0| 5. Other| 38,100| 0. 5%| 3| 2| Total| $7,037,500. 00| 100. 0%| 2. 7| 2. 5| Recommendations We recommend the follow for The Este lauder companies: 1. To respond to the economic crisis if Estee lauder finds new service solutions and ways of utilizing social media to address the consumers new mindset. 2. Come up with brands for lower and middle class consumers. 3. Estee lauder can give out complimentary make-up application classes and free facials to market products. 4. Create less expensive sizes of best selling products and use of discreet pricing at make-up counters. 5. Develop a recycling program for products by giving out discounts when consumers bring outdated and empty make-up containers. 6. Create limited edition products that appeal to the fashion conscious consumer. 7. Shift in preference of products to demographic and cultural regions on how consumers shop. 8. Foreign currency fluctuations affecting the Companys results of operations and the value of its foreign assets, the relative prices at which the Company and its foreign competitors will sell products in the same markets and the Companys operating and manufacturing costs outside of the United States. 9. Social, political and economic risks to the Companys foreign or domestic manufacturing, distribution and retail operations, including changes in foreign investment and trade policies and regulations of the host countries and of the United States. 10. Increased competitive activity from companies in the skin care, makeup, fragrance and hair care businesses, some of which have greater resources than the Company does. 11. The Companys ability to develop, produce and market new products on which future operating results may depend and to successfully address challenges in the Companys business. 12. Changes in product mix to products which are less profitable. Changes in global or local conditions, including those due to the volatility in the global equity markets, natural disasters, real or perceived epidemics, or energy costs, that could affect consumer purchasing, the willingness or ability of consumers to travel and/or purchase the products while traveling, the financial strength of the customers, suppliers or other contract counterparties, the Companys operations, the cost and availability of capital which the Company may need for new equipment, facilities or acquisitions, the returns that the Company is able to generate on its pension assets and the resulting impact on its funding obligations, the cost and availability of raw materials and the assumptions underlying the Companys critical accounting estimates.

Tips for avoiding negativity at work

Tips for avoiding negativity at work Even if you generally like your job, work is still work. Day after day of clocking in makes it easy to get bogged down with everything you don’t like. It certainly doesn’t help if your workplace is full of coworkers who make a habit of complaining. That said, negativity never made anybody more successful or productive. It can even prove to be a toxic and destructive force that can really impact your performance and career.   Rather than joining the chorus of complainers, try to be the person who walks into the room and lights it up! Here’s how.Stop bad thoughts before they ruin your day.Learning to recognize negative thoughts when you first have them is the first step. As soon as you feel a complaint rise up, take a second. Pause. Resist the urge to let the annoyance wash over you and choose to move on to more productive things instead. Once you gain a little distance from your initial negativity, you’ll see what waste of time and energy it is.Practice, in this case, makes perfect- it’s not easy to take that extra beat to shake off your annoyance. Once you get into the habit, however, ignoring it will become second nature.Change the way you speak.Do you find yourself using a lot of negatives in your speech? Maybe you tend to speak in absolutes: These lunch meetings are always awful. This guy’s work is never on time. Try easing up on those black-or-white sentiments, leaving room for hope of improvement. Don’t write off someone or something- assume there’s room for improvement and give people the benefit of the doubt. Everyone’s just trying to get through the day.Take action.If you’re all doom and gloom but are doing nothing to change your current situation, you don’t really have room to complain- at least not all the time. Take an active part in your life. Go talk to the person who’s annoying you. Go ahead and get that really annoying project finished so it is off your desk. Do something productive instead of simmering in your own mud.Give up on reading minds.Do you (mis)interpret everything people do or say in order to feel worse about it? If someone hasn’t responded to your networking request or Facebook message, do you automatically assume they don’t like you? Or if someone praises your work, is your first reaction that they’re just saying that to make you feel better? You shouldn’t take things so personally, and you definitely can’t read minds. So stop trying. You’re only causing yourself unnecessary pain.Try on some new shoes.If you only ever consider the world or any particular situation, from your perspective, then you might get stuck in certain negative thought patterns. If you’re angry or frustrated or annoyed try looking at the situation from a different angle. People act a certain way for a reason, and nailing down that reason can help you look at annoyances from a practical viewpoint.  You mig ht not find that you totally understand or forgive every person, but you will find that you waste much less of your day being grumpy about it.Be nice.If you are the kindest version of yourself (even when you are about to burst with grumpiness), good vibes will flow your way. First, treat yourself well- do nice things to brighten your day and change your outlook to something more positive. But also make sure to throw in a few random acts of kindness to people around you. It will make you feel better about the world and it will brighten someone else’s day. Everybody wins.

Stock and Market Analysis Assignment Example | Topics and Well Written Essays - 1500 words

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Zimbardo Essay Example | Topics and Well Written Essays - 500 words

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